롯데씨네마 마케팅 성공사례 브랜드마케팅 경영사례분석swotstp4p

소개글

롯데씨네마 마케팅 성공사례 브랜드마케팅 경영사례분석swotstp4p에 대한 보고서 자료입니다.

목차

Introduction
Process Analysis- Supply Chain - Blue print & Flow chart- Layout- Competitive Priority

본문내용

We always with customers (언제나 고객과 함께)
1999. 9 - Fonudation Lotte Shopping Co., Ltd. Cinema headquarter
1999. 9 - First opening of Lotte Cinema in Ilsan

Providing high quality movie system and service
Digital 3D movie theater
Special movie theater (charlotte, prestige, arte, artplex)


Multiplex chain established by domestic capital and technology
101 movie theaters and 684 screens

Evolving beyond movies, Global No.1 Culture-Plex

Create a lasting and memorable experience at the first,
The only and The best place

1995 - Starting as multimedia headquarter in CJ
1998 - Opening the first multiplex theater in 강변

키워드

롯데씨네마 마케팅,   롯데씨네마 성공사례,   브랜드마케팅,   서비스마케팅,   글로벌경영,   사례분석,   swot,   stp,   4p,   롯데씨네마