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Essay
Nowadays consumers are becoming reasonable and smart consumers who buy clothes by comparing prices and quality. Following this global trend, SPA (or Fast Fashion), which features the latest trends, relatively low prices and fast product rotation, is quickly satisfying the needs of consumers. SPA is a term for the clothing brand that one company is in charge of planning, production and distribution and sells clothes at a low price at a short period of time. ZARA, UNIQLO, Forever 21 and so on are the representatives. Headquartered in Spain, ZARA is the company that delivers the largest number of products quickly and is a typical example of SPA brands. The company's goal is to be recognized as a low-cost premium retailer.
Nowadays consumers are becoming reasonable and smart consumers who buy clothes by comparing prices and quality. Following this global trend, SPA (or Fast Fashion), which features the latest trends, relatively low prices and fast product rotation, is quickly satisfying the needs of consumers. SPA is a term for the clothing brand that one company is in charge of planning, production and distribution and sells clothes at a low price at a short period of time. ZARA, UNIQLO, Forever 21 and so on are the representatives. Headquartered in Spain, ZARA is the company that delivers the largest number of products quickly and is a typical example of SPA brands. The company's goal is to be recognized as a low-cost premium retailer.
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