The purpose of this report is to investigate Vietnamese consumers' willingness to pay additional amount for the Korean shine muscat compared to that of American based on the survey conducted and to analyze its influential factors. The method of research was CVM(Contingent Valuation Method) whereas the paying card method was selected fo...
This study analyzes fruit demand in Korea using the survey data collected by Rural Development Administration. We apply the MDCEV model which allows choosing corner solutions(i.e., zero consumption) and also incorporate household demographic variables into the demand model. Besides, a two-stage analysis is employed to deal with the pri...
This study investigates the casual relationship between kimchi imports from China, prices of napa cabbage, dried red pepper, garlic, and onion in Korea considering the increase trend of kimchi imports from China. To analyze the level of relative explanation power between kimchi imports and prices of raw materials for kimchi, this paper...
The purpose of this study was to extend research on food related lifestyle profiles by applying a person-centered approach as the bulk of research has been mainly carried out in terms of a variable-centered approach. More specifically, this study utilized a latent profile analysis to identify groups that share similarities on a set of ...
Purpose: The sovereign wealth fund (SWF) has been in the spotlight since the 2000s due to concerns over a drop in foreign exchange reserves in emerging countries, and both the size of its assets and their investment performance have grown to a level that cannot be ignored as of 2019. In particular, the Norwegian SWF, which has the larg...
Purpose: This study investigates the question of how government supports affect firms’ knowledge assets in the Korean solar energy technology sector.
Research design, data, and methodology: To grasp the characteristics of the data, various panel framework tests has been performed. Taking into account the panel framework test results, t...
Purpose: Successful entrepreneurs’ characteristics are significantly different from others. The primary purpose of this study is to analyze the effects of entrepreneurs’ characteristics categorized into innovativeness, risk-taking, network activity, and progressiveness on self-efficacy. The secondary purpose of this study is to analyze...
Purpose: Nowadays, as consumers are likely to cross either online or offline channels, it is critical for retailers that the use of multichannel become important. The cross-over shopping behavior is consisting of showrooming behavior and webrooming behavior. While the showrooming could be threat to offline channels, webrooming is a thr...
Purpose: This study is one of the new marketing techniques to enable brand differentiation. The purpose of this study is to suggest a brand experience and to find a way to achieve the marketing results. In particular, this study applied SPA brand to investigate the effect of brand experience on the brand attachment and purchase intenti...
Purpose: The purpose of this study is to explain how the change of e-business has impacted and been absorbed by the current generations. The significance of the current generation is that e-businesses has been selected and utilized by this generation, and how the generational purchasing behavior and pattern has changed through e-busine...
Purpose: As the important effect of diversity on improving organization’s competitiveness, diversity management has become a hot issue in the organizations. But, there is a dearth of research regarding how to implement diversity management practices under a boundary context. To stress the gaps by previous research, this study aims at p...
Purpose: This study explored whether it could change the attribute importance of railways. Through looking at the interaction effects of railway involvement or knowledge and psychological distance variables, it tried to identify the conditions under which consumers place more emphasis on the railway service attributes than on speed.
Re...
본 연구는 FinTech 기반의 간편 결제 서비스를 정보기술수용모형을 통해 사용자 관점에서의 유용성과 위험에 대한 인식 정도를 탐색하였다. 연구결과에서는 FinTech 기반의 간편 결제 서비스가 주는 이용자 가치, 기대 이익, 지각된 위험은 각각 유용성과 만족, 그리고 이용의도와는 상호 영향관계가 있음을 확인할 수 있었다. ICT 환경에서 기술적인 요인보다는 ...
다중채널 환경에서 소비자들의 구매 의사결정 프로세스는 더욱 복잡해졌다. 소비자들은 한 소매업체의 오프라인 채널에서 제품에 대한 정보를 얻고 제품을 평가한 후 다른 소매업체의 온라인 채널로 전환하여 구매를 하는 크로스채널 프리라이딩 쇼루밍을 한다. 소비자들의 프리라이딩 쇼루밍은 소매업체의 수익을 떨어뜨려 오프라인 소매업체들이 멀티채널 환경...
본 연구는 대학생 대상으로 맥주선택 선호도 속성과 라이프스타일 유형에 따른 세분시장의 특성을 실증적으로 분석하고자 하는데 주안점을 두고 있다. 맥주선택 선호도 속성인 13개 항목을 분석한 결과 요인 1을 ‘가격·종류 선호형’이라 명명하였으며, 요인 2는 ‘분위기 선호형’이라 명명하였다. 끝으로 요인 3은 ‘품질 선호형’이라 명명하였다. 라이프스타일 유...
