목차
Ⅰ. 서 론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 분석결과
Ⅴ. 결 론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 분석결과
Ⅴ. 결 론
본문내용
Association), p. 113.
[7] Brown, S. P. and D. M. Stayman(1992), "Antecedents and Consequences of Attitude Toward Ad: A Meta-analysis", Journal of Consumer Research, Vol. 19, pp. 34-51.
[8] Burke, M. C. and Julli A. Edell(1989), "The Impact of Feelings on Ad-Based Affect and Cognition", Journal of Marketing Research, Vol. 26, pp. 69-83.
[9] Chatteriee, P.(1996), "Modeling Consumer Network Navigation in World Wide Web Sites: Implications for Advertising", Dissertation Proposal, Owen Graduate School of Management, Vanderbilt University, pp. 25-37.
[10] Fishbein, M.(1963), "An Investigation for the Relationships Beliefs about an Object and the Attitude toward the Object", .Human Relations, Vol. 16, pp. 233-240.
[11] Gallagher, C. A.(1974), "Perceptions of the Value of Management Information System", Academy of Management Journal, Vol. 17, No. 1, pp. 46-55.
[12] Gardner, D. M.(1985), "Mood States and Consumer Behavior: A Critical Review", Psychological Review, Vol. 92, pp. 26-35.
[13] Lutz, R. J.(1983), "Affective and Cognitive Antecedents of Attitude Toward the Ad", Information Processing Research in Ad., Hillsdale, Lawrence Erlbaum, p. 46.
[14] Lavidge, R. C. and G. A. Steiner(1961), "A Model for Predictive Measurement of Advertising Effectiveness", Journal of Marketing, Vol. 25, No. 6(October), pp. 59-62.
[15] Meeter, C.(1989), "Implications of New Interactive Technologies for Conceptualizing Communication", in J. L. Salvaggio and J. Bryant(eds.), Media Use in the Information Age: Emerging Patterns of Adoption and Customer Use(NJ: Lawrence Erlbaum Associates, Publishers), pp. 217-235.
[16] Rice, R. E.(1984), "Development of New Media Research", in R. E. Rice & Associates(eds.), The New Media(CA: Sage), pp. 15-31.
[17] Rafaeli, S.(1988) "Interactivity: From New Media to Communication", in J. Hawkins, M. Wiemann and S. Pingree (eds.), Advancing Communication Science: Merging Mass and Interpersonal processes(CA: Sage), pp. 110-133.
[18] Steuer, J.(1992), "Defining Virtual Reality: Dimension Determining Telepresence", Journal of Communication, Vol. 42, No. 4, pp. 73-93.
[19] Snavely, H. J.(1967), "Accounting Information Criteria", The Accounting Review, Vol. 42, No. 2, pp. 223-232.
[20] Schlinger, M. J.(1979),"A Profile of Response to Commercials", Journal of Advertising Research, Vol. 19, No. 2, pp. 40-41.
[21] Schaachter, S. and J, E. Singer(1962), "Congnitive, Social and Phychological Determinants of Emotional States", Psychologcal Review, Vol. 69, pp. 379-399.
[22] Simon, H. A.(1967), "Motivational and Emotional Controls on Cognition", Psychological Review, Vol. 74, pp. 29-39.
[23] Williams et al.(1988), Research Methods and the New Media(NY: The Free Press).
[24] Wright, P. L.(1973), "The Cognitive Processes Mediating Acceptance of Advertising", Journal of Marketing Research, Vol. 10, p. 53.
[25] Zmud, R. W.(1978),"An Empirical Investigation of the Dimensionality of the Concept of Information", Decision Sciences, Vol. 9, No. 2, pp. 187-195.
[7] Brown, S. P. and D. M. Stayman(1992), "Antecedents and Consequences of Attitude Toward Ad: A Meta-analysis", Journal of Consumer Research, Vol. 19, pp. 34-51.
[8] Burke, M. C. and Julli A. Edell(1989), "The Impact of Feelings on Ad-Based Affect and Cognition", Journal of Marketing Research, Vol. 26, pp. 69-83.
[9] Chatteriee, P.(1996), "Modeling Consumer Network Navigation in World Wide Web Sites: Implications for Advertising", Dissertation Proposal, Owen Graduate School of Management, Vanderbilt University, pp. 25-37.
[10] Fishbein, M.(1963), "An Investigation for the Relationships Beliefs about an Object and the Attitude toward the Object", .Human Relations, Vol. 16, pp. 233-240.
[11] Gallagher, C. A.(1974), "Perceptions of the Value of Management Information System", Academy of Management Journal, Vol. 17, No. 1, pp. 46-55.
[12] Gardner, D. M.(1985), "Mood States and Consumer Behavior: A Critical Review", Psychological Review, Vol. 92, pp. 26-35.
[13] Lutz, R. J.(1983), "Affective and Cognitive Antecedents of Attitude Toward the Ad", Information Processing Research in Ad., Hillsdale, Lawrence Erlbaum, p. 46.
[14] Lavidge, R. C. and G. A. Steiner(1961), "A Model for Predictive Measurement of Advertising Effectiveness", Journal of Marketing, Vol. 25, No. 6(October), pp. 59-62.
[15] Meeter, C.(1989), "Implications of New Interactive Technologies for Conceptualizing Communication", in J. L. Salvaggio and J. Bryant(eds.), Media Use in the Information Age: Emerging Patterns of Adoption and Customer Use(NJ: Lawrence Erlbaum Associates, Publishers), pp. 217-235.
[16] Rice, R. E.(1984), "Development of New Media Research", in R. E. Rice & Associates(eds.), The New Media(CA: Sage), pp. 15-31.
[17] Rafaeli, S.(1988) "Interactivity: From New Media to Communication", in J. Hawkins, M. Wiemann and S. Pingree (eds.), Advancing Communication Science: Merging Mass and Interpersonal processes(CA: Sage), pp. 110-133.
[18] Steuer, J.(1992), "Defining Virtual Reality: Dimension Determining Telepresence", Journal of Communication, Vol. 42, No. 4, pp. 73-93.
[19] Snavely, H. J.(1967), "Accounting Information Criteria", The Accounting Review, Vol. 42, No. 2, pp. 223-232.
[20] Schlinger, M. J.(1979),"A Profile of Response to Commercials", Journal of Advertising Research, Vol. 19, No. 2, pp. 40-41.
[21] Schaachter, S. and J, E. Singer(1962), "Congnitive, Social and Phychological Determinants of Emotional States", Psychologcal Review, Vol. 69, pp. 379-399.
[22] Simon, H. A.(1967), "Motivational and Emotional Controls on Cognition", Psychological Review, Vol. 74, pp. 29-39.
[23] Williams et al.(1988), Research Methods and the New Media(NY: The Free Press).
[24] Wright, P. L.(1973), "The Cognitive Processes Mediating Acceptance of Advertising", Journal of Marketing Research, Vol. 10, p. 53.
[25] Zmud, R. W.(1978),"An Empirical Investigation of the Dimensionality of the Concept of Information", Decision Sciences, Vol. 9, No. 2, pp. 187-195.
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