실버산업,노인소비자 정보탐색에 영향을 미치는 변수들에 관한 연구

목차

□ 제 목 : 실버산업,노인소비자 정보탐색에 영향을 미치는 변수들에 관한 연구

□ 총 페이지수 : 37
□ 목 차:



Ⅰ. 서론

Ⅱ. 이론적 배경

1. 노화와 노인소비자

2. 소비자 정보탐색의 접근

3. 노인소비자 정보탐색에 영향을 미치는 변수들

Ⅲ. 실증연구의 설계

1. 연구모형

2. 연구가설
3. 제품선정

4. 표본설계

5. 척도구성

Ⅳ. 실증분석

1. 측정도구의 신뢰성 및 타당성 분석

2. 조사대상자의 일반적 특성

3. 가설의 검증

Ⅴ. 결론

본문내용

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키워드

실버산업,   노인소비자,   노인