목차
Ⅰ. 서 론
Ⅱ.이론적 배경
Ⅲ. 연구문제 및 가설설정
Ⅳ. 연구방법
Ⅴ. 결과 및 논의
Ⅵ. 결론 및 제언
Ⅱ.이론적 배경
Ⅲ. 연구문제 및 가설설정
Ⅳ. 연구방법
Ⅴ. 결과 및 논의
Ⅵ. 결론 및 제언
본문내용
the Satisfaction Response in Consumption: A Suggested Framework and Research Propositions," Journal of Consumer Satisfaction, Dis- satisfaction and Complaining Behavior, Vol. 2, 1-16.
and William O. Bearden (1983), The Role of Involvement in Satisfaction Process," Advances in Consumer Research, Vol. 10, 250-255.
and Wayne S. DeSarbo (1988), Response Determinants in Satisfaction Judgements," Journal of Consumer Research, Vol. 14 (March), 495-507.
and J. E. Swan (1989), Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach," Journal of Marketing, Vol. 53, 21-35.
Olshavsky, Richard W. and John A. Miller (1972), Consumer Expectation, Product Performance and Perceived Product Quality," Journal of Marketing Research, Vol. 9, 19-21.
Olson, Jerry C. and Philip Dover (1976), Effect of Expectation Creation and Disconfirmation of Belief Elements of Cognitive Structure," Advances in Consumer Research, Vol. 3, 168-175.
Swan, John E. and I. Frederick Trawick (1979), Satisfaction Related to Predictive vs Desired Expectations," Refining Concepts Measures of Consumer Satisfaction and Complaining Behavior, Division of Research, School of Business, Indiana University, Bloomington, 7-12.
and (1981), Disconfirmation of Expectations and Satisfaction with a Retail Service," Journal of Retailing, Vol. 57 (Fall), 49-67.
Tse, David K. and Peter C. Wilton (1988), Models of Consumer Satisfaction Forma- tion: An Extension," Journal of Marketing Research, Vol. 25 (May), 204-212.
Westbrook, Robert A. (1987), Product/ Consumption-Based Affective Responses and Postpurchase Processes," Journal of Mar- keting Research, Vol. 24 (August) 258-270.
Westbrook, Robert A. and Joseph A. Cote (1980), An Exploratory Study of Affective and Attitudinal Influences on Consumer Satisfaction," Advances in Consumer Re- search, Vol. 7, 58-71.
and Richard L. Oliver (1991), The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction," Journal of Consumer Research, Vol. 18 (June), 84-91.
and Michael D. Reilly (1983), Value-Percept Disparity: An Alternative to the Disconfirmation of Expectations Theory of Consumer Satisfaction," Advances in Con- sumer Research, Vol. 10, 256-261.
Wilton, Peter C. and David K. Tse (1983), A Model of Consumer Response to Com- munication and Product Experiences," Advertising and Consumer Psychology, 315-332.
Woodruff, Robert B., E. R. Cadotte, and R. L. Jenkins (1983), Modeling Consumer Satisfaction Process Using Experience-Based Norms," Journal of Marketing Research, Vol. 20 (August), 296-304.
Yi, Youjae (1990), A Critical Review of Consumer Satisfaction," in Review of Marketing, Valerie A. Zeithaml, ed. Chicago, IL: American Marketing Associa- tion, 68-123.
(1993), Determinants of Consumer Satisfaction: The Moderating Role of Ambiguity," Advances in Consumer Research, Vol. 20, 502-507.
Zaichkowsky, Judith Lynne (1985), Measuring the Involvement Construct," Journal of Consumer Research, Vol. 12, 341-352.
and William O. Bearden (1983), The Role of Involvement in Satisfaction Process," Advances in Consumer Research, Vol. 10, 250-255.
and Wayne S. DeSarbo (1988), Response Determinants in Satisfaction Judgements," Journal of Consumer Research, Vol. 14 (March), 495-507.
and J. E. Swan (1989), Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach," Journal of Marketing, Vol. 53, 21-35.
Olshavsky, Richard W. and John A. Miller (1972), Consumer Expectation, Product Performance and Perceived Product Quality," Journal of Marketing Research, Vol. 9, 19-21.
Olson, Jerry C. and Philip Dover (1976), Effect of Expectation Creation and Disconfirmation of Belief Elements of Cognitive Structure," Advances in Consumer Research, Vol. 3, 168-175.
Swan, John E. and I. Frederick Trawick (1979), Satisfaction Related to Predictive vs Desired Expectations," Refining Concepts Measures of Consumer Satisfaction and Complaining Behavior, Division of Research, School of Business, Indiana University, Bloomington, 7-12.
and (1981), Disconfirmation of Expectations and Satisfaction with a Retail Service," Journal of Retailing, Vol. 57 (Fall), 49-67.
Tse, David K. and Peter C. Wilton (1988), Models of Consumer Satisfaction Forma- tion: An Extension," Journal of Marketing Research, Vol. 25 (May), 204-212.
Westbrook, Robert A. (1987), Product/ Consumption-Based Affective Responses and Postpurchase Processes," Journal of Mar- keting Research, Vol. 24 (August) 258-270.
Westbrook, Robert A. and Joseph A. Cote (1980), An Exploratory Study of Affective and Attitudinal Influences on Consumer Satisfaction," Advances in Consumer Re- search, Vol. 7, 58-71.
and Richard L. Oliver (1991), The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction," Journal of Consumer Research, Vol. 18 (June), 84-91.
and Michael D. Reilly (1983), Value-Percept Disparity: An Alternative to the Disconfirmation of Expectations Theory of Consumer Satisfaction," Advances in Con- sumer Research, Vol. 10, 256-261.
Wilton, Peter C. and David K. Tse (1983), A Model of Consumer Response to Com- munication and Product Experiences," Advertising and Consumer Psychology, 315-332.
Woodruff, Robert B., E. R. Cadotte, and R. L. Jenkins (1983), Modeling Consumer Satisfaction Process Using Experience-Based Norms," Journal of Marketing Research, Vol. 20 (August), 296-304.
Yi, Youjae (1990), A Critical Review of Consumer Satisfaction," in Review of Marketing, Valerie A. Zeithaml, ed. Chicago, IL: American Marketing Associa- tion, 68-123.
(1993), Determinants of Consumer Satisfaction: The Moderating Role of Ambiguity," Advances in Consumer Research, Vol. 20, 502-507.
Zaichkowsky, Judith Lynne (1985), Measuring the Involvement Construct," Journal of Consumer Research, Vol. 12, 341-352.
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