소비자만족 형성과정에 영향을 미치는 상황변수에 관한 연구
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목차

Ⅰ. 서 론

Ⅱ.이론적 배경

Ⅲ. 연구문제 및 가설설정

Ⅳ. 연구방법

Ⅴ. 결과 및 논의

Ⅵ. 결론 및 제언

본문내용

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and Michael D. Reilly (1983), Value-Percept Disparity: An Alternative to the Disconfirmation of Expectations Theory of Consumer Satisfaction," Advances in Con- sumer Research, Vol. 10, 256-261.
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키워드

  • 가격2,300
  • 페이지수17페이지
  • 등록일2002.09.19
  • 저작시기2002.09
  • 파일형식한글(hwp)
  • 자료번호#203623
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