국제공정무역과 사회마케팅 : 공생관계로의 지향

목차

Ⅰ. 남북문제와 공정무역의 다양한 개념

Ⅱ. 국제 불균형무역상황하에서의 공정무역의 역동성

Ⅲ. 공정무역과 사회마케팅 : 두 가지 절대성

Ⅳ. 사회적 가치기준하에서의 3가지 소비자유형

Ⅴ. 공정무역 : 소비자의 프로필

Ⅵ. 공정무역의 소비자 : 의혹과 기대

Ⅶ. 전략적 제휴 : 단기, 중기 및 장기적 공정무역운동의 지속성을 위한 절대적 조건

Ⅷ. 결 론

본문내용

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키워드

국제공정무역,   사회마케팅,   공생관계로의 지향