제조업체를 위한 CRM 활용방안

목차

▶ 시장의 변화

▶ CRM Definition

▶ Architecture

▶ 활용사례
- A사 수율관리
- B사 Call-center
- C사 통합정보시스템
- D사 Campaign

▶ Q&A

본문내용

Integration is expected to become the key CRM focus as companies round out their application portfolios?-Meta
100% of corporate IT buyers think the back-office/front office integration ? –Gartner
The integration issue surfaces as the most common frustration across all CRM customers? – McKenna Group
The single, logical source of customer data is as vital,if not more so,than functionality.Typically front-office software packages are provides with their own customer data models, and associated implementation of a database. In isolation,these products align well to the ideals of CRM. However,front-office software is never installed in isolation. All existing organizations have customer data and databases before they buy front-office software packages.? -Ovum

키워드

제조업체,   CRM 활용방안,   시장의 변화,   수율관리,   통합정보시스템