스포츠 대행사 사업의 성장과 역할 (스포츠마케팅 스포츠산업)

목차

I. 서론

Ⅱ. 연구방법

Ⅲ. 스포츠 대행사 사업

Ⅳ. 결론

참고문헌

본문내용

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ABSTRACT
The Growth and Role of Sport Agency Business
Lee, Sang-chul·Kim, Byung-shik
(Leisure and Recreation Studies, Korean National University of Physical Education)
The sport agency business is a very interesting area. The purpose of the study was to consider the growth and role of sport agency business. The research method consists of the contents of a variety of journals, daily publications, textbooks, broadcasts, and so on based upon primary and secondary data. Thoughts expressed in herein are based upon: ① history of sport agency, ② growth of sport agency business, ③ representing individual athletes, ④ representing coaches, ⑤ sport agency firms, and ⑥ sport agent. In particular, the eight essential functions performed by sport agents are ① negotiating the athlete's or coach's contract, ② marketing the athletes, ③ negotiating the athlete's or coach's marketing and endorsement contracts, ④ financial planning, ⑤ career and postcareer planning, ⑥ dispute resolution, ⑦ legal counseling, and ⑧ personal care. Therefore, they should base upon the principle of market, constitutional renovation of each athletic federation, and successful case of sport advanced nations in order to activate sport agency in Republic of Korea. By incorporating these contents, therefore, they would promote sport industry.

키워드

스포츠 대행사,   스포츠마케팅,   스포츠산업,   스포츠 대리인,   선수협의회