스포츠마케팅에 Ethnographic 연구방법의 적용

목차

1. 서 론

2. 스포츠마케팅의 연구동향과 자연주의적 접근방법

3. Ethnographic 접근방법과 면접과정

4. 스포츠마케팅의 Ethnographic 방법적용

5. 결 론

본문내용

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키워드

스포츠마케팅,   연구동향,   스포츠마케팅의 연구동향과 자연주의적 접근방법,   Ethnographic 접근방법과 면접과정,   Ethnographic,   스포츠마케팅의 Ethnographic 방법적용