전자상거래에서의 소비자 프라이버시보호에 관한 연구

목차

第 1 章 序論
1. 問題의 提起
2. 硏究內容 및 限界

第 2 章 프라이버시에 대한 理論的 背景
1. 프라이버시의 槪念
2. 프라이버시의 財産權化
3. 프라이버시의 經濟學的 特徵

第 3 章 電子商去來에서의 消費者 프라이버시
1. 電子商去來의 槪觀
2. 電子商去來時 프라이버시의 漏出經路
3. 인터넷상의 프라이버시에 대한 消費者와 企業의 認識

第 4 章 프라이버시保護 관련 論議動向
1. 國際機構의 論議動向
2. 各國의 프라이버시保護
3. 우리나라의 프라이버시保護와 問題點

第 5 章 電子商去來 活性化를 위한 프라이버시 保護方案
1. 프라이버시保護의 基本 原則
2. 事前的 保護方案
3. 事後的 保護方案

第 6 章 結論


參考文獻

【附錄】美國의 인터넷 관련 法案

ABSTRACT

본문내용

any case in which an agency makes or has made available through the Internet a record with respect to an individual (including a case in which a record was available through the Internet before the data of the enactment of this Act) and such individual suffers harm as a result, the individual may bring a civil action against the agency and such action shall be treated as a suit under section 552a(g)(1)(D) of such title.
(c) DEFINITION OF RECORD- As used in this section, the term 'record' means any item, collection, or grouping of information about an individual that--
(1) is maintained by an agency with respect to the education, financial transactions, medical history, or employment history if the individual; and
(2) contains the name or the identifying number, symbol, or other identifying particular assigned to the individual.
ABSTRACT
A study on the protection of consumer privacy in electronic commerce
Presented by Eun Hee Choi
Major in Consumer Economics and Policy
Department of Consumer Economics
The Graduate School of
Sookmyung Women's University;
Advised by Professor Do-Chull Shin
Electronic commerce refers to trade in goods and services by open network such as the internet which has immense potentials.
Recently, there have been many studies on electronic commerce. But most of these studies were focused on the supplier side rather than the consumer side. This study deals from the viewpoint of consumers with the issue of privacy, one of the most important factors with regard to the development of electronic commerce .
The purpose of this study is then to promote development of electronic commerce by representing the ways of protecting consumer privacy and hence decreasing total transaction costs between suppliers and consumers.
To begin with, the paper reviews the theoretical background of privacy, discusses the infringements on privacy in electronic commerce, and surveys recent developments concerning privacy protection in international organizations (e.g., OECD and EU) and major countries.
Based on these preliminary studies, the following suggestions are made to better protect electronic privacy.
First, general principles on consumer privacy like OECD's privacy guidelines and EU's directives of data protection should be established.
Second, the government should establish a privacy law concerned with both the public and private sectors. There is no legislation regulating the infringement on privacy by private sector agents in Korea.
Third, the government should educate consumers and electronic commerce businesses on consumer's privacy rights.
Forth, a self-regulatory privacy protection mechanism adopted among private electronic commerce businesses may play an important role.
Finally, arbitration may be preferable to formal litigation as a dispute resolution procedure in case of privacy infringement.
If consumer's privacy is protected well in these ways, the potentials of electronic commerce will be more fully fledged before long.

키워드

전자상거래,   소비자,   프라이버시,   보호,   정보통신기술,   웹사이트