소비자의 브랜드혼동에 관한 연구

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰 및 연구가설
1. 브랜드 혼동 정의와 선행연구
2. 브랜드 혼동 측정방법에 관한 선행연구
3. 유사성
4. 정보과부하

Ⅲ. 실증연구
1. 연구모형
2. 연구대상 및 자료수집
3. 연구개념 및 조사설계
4. 연구결과

Ⅳ. 결론 및 미래연구
참고문헌

본문내용

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키워드

소비자의 브랜드혼동에 관한 연구,   소비자의 브랜드혼동,   브랜드,   시장경제,   브랜드 마케팅,   마케팅전략