인스턴트 메신저를 통한 조직 내 커뮤니케이션 양태에

목차

국 문 요 지

Ⅰ. 서 론
1. 연구의 필요성 및 목적
2. 연구 문제

Ⅱ. 인스턴트 메신저 개관
1. 인스턴트 메신저의 발전 역사
2. 인스턴트 메신저의 특징
3. 공식적인 커뮤니케이션 채널로서의 인스턴트 메신저
4. 인스턴트 메신저를 둘러싼 논쟁과 이슈들

Ⅲ. 선행연구 고찰
1. 인스턴트 메신저의 대인 커뮤니케이션 기능
2. 매체 풍부성 이론
3. 디지털 리터러시
4. 한국의 유교적 가치관이 커뮤니케이션에 미치는 영향

Ⅳ. 연구방법 및 절차
1. 연구 모형
2. 가설 설정
3. 자료 수집 및 처리

Ⅴ. 연구결과 및 해석
1. 표본 특성 분석
2. 메신저 이용에 관한 인식 분석
3. 연구문제 1에 관한 분석 결과
4. 연구문제 2에 관한 분석 결과
5. 연구의 제한점

Ⅵ. 요약 및 제언
1. 요약
2. 연구의 의의 및 제언

참 고 문 헌

부 록

영 문 초 록

본문내용

effectiveness of organizational communication.
To examine the role IM plays, this thesis focuses on the factors that promote or hinder communication within a Korean organization when instant messenger is used. Internet Messenger can be a tool that breaks down hierarchies and promotes communication for all members within any group. To extract the factors, we studied closelyhow communication formations are composed within organizations through the use of the instant messenger, the fundamental characteristics of the medium, and how socio-cultural factors affect communication in the workplace. These factors were examined through two research questions. First, we established the perception and actual work-related use of instant messenger to see if the instant messenger is actually a useful communication channel for all generations. To show this we posed a question: How is Instant messenger viewed and put into practical use bygroups that have strong Confucian values and those that do not?
Through the second research question, we examined the factors that affect communication within group members when using Instant Messenger including channel vastness and users' digital-literacy. How the uniqueness of Korean organizational traits affecting instant messenger communication within group members, and how this communication is formed depending on authority relationships was also examined.
To understand these issues, a survey consisting of 33 categories wasgiven to government and corporate office workers in Seoul, Korea. Atotal of 103 samples were collected for analysis. Instant messenger users were then classified into baby-boom, X-generation, and N-generation groups. The surveys were designed to examine the suitability of IM as a communication tool with supervisors in the work environment based on factors of efficiency, convenience, and formality. The survey results showed that Instant Messenger is recognized as a powerful communication tool in official organizations, but is only used effectively within groups or generations that do not follow the hierarchical relationships characterized by Confucian values. Groups that have strong Confucian values such as the baby-boom generation respondant felt that Instant Messenger was an inadequate communication channel for official communication. The results indicate that in groups composed of hierarchical relationships there was minimal use of IM, while groups with peer relationships showed frequent use of Instant Messenger as a communication tool.
The characteristics of the medium of communication, the user's digital literacy, and the extent of Confucian values close affect the frequency and format of Instant Messenger use as a communication channel. The results of this study fill a gap in our understanding of the important role of IM use in organizational effectiveness and may prove useful when developing tools and strategies to help promote communication within organizations using information technology media.

키워드

인스턴트 메신저,   MSN,   커뮤니케이션,   디지털 리터러시,   유교,   매체 풍부성 이론,   조직문화,   가치관