인터넷 쇼핑몰에서 경험하는 감정적 반응이 쇼핑행동에 미치는 영향

목차

[ 목 차 ]
Ⅰ. 서 론

Ⅱ. 이론적 고찰
1. 고객만족과 방안
1) 주문 전 단계
2) 주문단계
3) 주문 후 단계
4) 사후 고객 관리
2. 감정적 반응
1) 물리적 매장내에서 경험하는 감정에 관한 연구
2) 인터넷 쇼핑에서 경험하는 감정에 관한 연구
3) 본 연구에서의 감정적 반응
3. 인터넷 쇼핑몰 특징에 관한 연구
4. 성별차이에 대한 이론적 논의

Ⅲ. 연구방법
1. 자료수집 방법 및 분석방법
2. 주요 변수의 측정


Ⅳ. 결과 및 논의
1. 성별에 따른 인터넷 쇼핑몰 감정(연구문제 1)
1) 성별에 의한 집단 분류
2) 인터넷 쇼핑몰에서의 감정요인
3) 성별에 따른 인터넷 쇼핑 감정 차이(연구문제 1)
2. 성별과 인터넷 쇼핑몰 특징 및 감정(연구문제 2)
3. 성별과 감정적 반응 및 쇼핑행동 관련변인과의 관계(연구문제 3)

Ⅴ. 결론 및 제언

참고문헌

본문내용

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키워드

인터넷쇼핑몰에서경험하는감정적반응,   고객만족과방안,   인터넷쇼핑몰특징,   성별에따른인터넷쇼핑몰감정,   인터넷쇼핑몰에서의감정요인,   인터넷쇼핑감정차이,   인터넷쇼핑몰특징및감정,   감정적반응및쇼핑행동