[창업과경영]창업자들의 성공요인에 대한 실증조사 연구

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경
1. 창업이란?
2. 성공 창업자가 가져야 할 능력
1) 업종의 선택과 관련된 시장의 흐름을 읽는 능력
2) 시장정보 파악을 위한 적극적 자세 필요
3) 손익분기점의 단기화전략으로 리스크 극복
4) 나를 상시 지원할 수 있는 전문 마케팅지원의 필요
5) 고객을 보는 새로운 가치관 형성

III. 창업자들의 성공요인
1. 창업자의 개인특성
1) 개인적 경험
2) 창업자의 성취욕구
3) 내재적 행동통제위치
4) 위험감수성향
5) 모호성의 수용력
2. 자금조달관련 성공요인
3. 경영관리와 관련한 요인들

IV. 연구대상 및 방법
1. 연구조사대상
2. 연구조사방법
3. 측정
4. 연구조사대상의 특성

V. 연구결과의 분석
1. 기술통계
2. 창업자들의 성과에 영향을 미칠 수 있는 요인 -회귀분석결과

VI. 결 론

참고문헌

본문내용

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키워드

창업이란,   업종의선택과시장의흐름,   마케팅지원의필요성 ,   좋은입지상권,   창업자들의성공요인,   창업자의개인특성,   위험감수성향,   자금조달관련성공요인