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“Imagination at work” is the motto that encompasses the General Electric (GE) organization and, as such, GE is ultimately devoted to turning creative and innovative ideas into leading products and services that aid in the resolution of some of the world’s most difficult problems (GE, 2008). GE is exemplified as one of the elite organizations in the world as witnessed by their eleventh ranking on the Fortune 500 list, (Fortune, 2007), their selection as America’s Most Admired Company (Fortune, 2007) and their trademark being garnered the fourth most valuable brand in the world (Business Week, 2006).
GE is a conglomerate that delves into sectors such as technology, media and financial services. They manufacture a plethora of products ranging from aircraft jets to medical software while also providing business and consumer financing. GE has six divisions for its products and services: GE Commercial Finance, GE Healthcare,
GE is a conglomerate that delves into sectors such as technology, media and financial services. They manufacture a plethora of products ranging from aircraft jets to medical software while also providing business and consumer financing. GE has six divisions for its products and services: GE Commercial Finance, GE Healthcare,
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