목차
I. Background of Business Item Selection
II. Business Plan
1. Summary
▪ Business Incentive
▪ Business Expectation
▪ Company Outline
2. Marketing Plan
▪ 4P Analysis
▪ STP Analysis
▪ NOTE: Yearly estimated Net sales
3. Competitiveness & SWOT Analysis
▪ Competitiveness Analysis: Related Market Analyzing
▪ SWOT Analysis
4. Organization
▪ Organization Chat
▪ Features of Organization
▪ Positioning & employment Plan
5. Business Ownership
6. Financial Plan
▪ Estimated Income Statement
▪ Yearly Estimated Income Statement
▪ Estimated Balance Sheet
▪ Estimated Statement of Cash Flow
7. Collecting Fund & Plan for using Fund
▪ Collecting Fund
▪ Plan for using Fund
III. Plan for Running Business & Prospect
1. Plan for Running Business
2. Profit expectation & Prospect
IV. Bibliograpy
II. Business Plan
1. Summary
▪ Business Incentive
▪ Business Expectation
▪ Company Outline
2. Marketing Plan
▪ 4P Analysis
▪ STP Analysis
▪ NOTE: Yearly estimated Net sales
3. Competitiveness & SWOT Analysis
▪ Competitiveness Analysis: Related Market Analyzing
▪ SWOT Analysis
4. Organization
▪ Organization Chat
▪ Features of Organization
▪ Positioning & employment Plan
5. Business Ownership
6. Financial Plan
▪ Estimated Income Statement
▪ Yearly Estimated Income Statement
▪ Estimated Balance Sheet
▪ Estimated Statement of Cash Flow
7. Collecting Fund & Plan for using Fund
▪ Collecting Fund
▪ Plan for using Fund
III. Plan for Running Business & Prospect
1. Plan for Running Business
2. Profit expectation & Prospect
IV. Bibliograpy
본문내용
ce)
mm2
15mm2
2009
\10,000,000
Computer
number
6
2009
\4,800,000
Desk/Chair
number
7 / 13
2009
\4,000,000
TV
number
1
2009
\1,000,000
Sofa
number
1
2009
\1,000,000
Refrigerator
number
1
2009
\1,000,000
Water purifier
number
1
2009
\1,000,000
Etc facilities
-
-
2009
\2,000,000
controlling customer database program, internet install-related facilities(herb, router), etc
III. Plan for Running Business & Prospect
1. Plan for Running Business
contents
2009
4/4quarter
* emloyment and conclusion of a contract
* discussing cooperation with G-Market details
* leasing office and interior
* prior public relations developing events
2010
1/4quarter
* starting business
2/4quarter
* employing more coordinatos
3/4quarter
* examining the difference between assumption and reality during first and second quarters
4/4quarter
* examining the year's business and making new year's business plan
2011
1/4quarter
* making plan for managing coordinator efficiently
2/4quarter
3/4quarter
* employing more coordinatos
4/4quarter
* reexamining overall business, making plan for efficient management
2012
1/4quarter
* establishing plan and budget for developing new contents
2/4quarter
* employing more coordinatos
3/4quarter
4/4quarter
* making reports during 3 years
2. Profit expectation & Prospect
■ Analysis of break-even point
※ Analyzing break-even point, November, 2011, after 23 months, if monthly sales exceed monthly costs, profits exceed losses.
■ The investment earnings rate by internal rate of return formula
By assuming investment plan during 3 years and using internal rate of return formula for evaluating investment, the result comes.
(CF: sales per year)
1 YEAR
2 YEAR
3 YEAR
\603,544,038
\765,439,774
\970,762,712
※ investment cost at beginning(100 million)
IRR=627.14%
As you see above result, the advantage that this company will get by pushing this business ahead is very high.
IV. Bibliography
● National Statistical Office, 2001 ~ 2009 Reference and analysis of internet shopping mall and the size of clothes fashion market
● National Statistical Office, 2008 1st quarter ~ 2009 4th quarter Full text reference and analysis of e-commerce and trend of cyber shopping
● Hana institute of finance, 2009 ~ 2010 Reference of present condition and prospects of clothes market
● http://www.bplans.com/retail_and_online_store_business_plan_templates.cfm
● Direct calculating in the financial statements, the break-even point, and internal rate of return formula(using and adding excel)
※ Principles of making and reference details
● Make a business plan carefully thinking as establishing a business really.
● Basing on objective data, analyze enough and make a business plan
● Make financial plan as real as possible. Make a figure by analyzing the state of market and doing direct calculate.
● Make a cash obtain plan within the possible range ability.
● Do not make too much summary about reports so it cannot be vague.
● Make charts and graphs as much possible to understand easily.
mm2
15mm2
2009
\10,000,000
Computer
number
6
2009
\4,800,000
Desk/Chair
number
7 / 13
2009
\4,000,000
TV
number
1
2009
\1,000,000
Sofa
number
1
2009
\1,000,000
Refrigerator
number
1
2009
\1,000,000
Water purifier
number
1
2009
\1,000,000
Etc facilities
-
-
2009
\2,000,000
controlling customer database program, internet install-related facilities(herb, router), etc
III. Plan for Running Business & Prospect
1. Plan for Running Business
contents
2009
4/4quarter
* emloyment and conclusion of a contract
* discussing cooperation with G-Market details
* leasing office and interior
* prior public relations developing events
2010
1/4quarter
* starting business
2/4quarter
* employing more coordinatos
3/4quarter
* examining the difference between assumption and reality during first and second quarters
4/4quarter
* examining the year's business and making new year's business plan
2011
1/4quarter
* making plan for managing coordinator efficiently
2/4quarter
3/4quarter
* employing more coordinatos
4/4quarter
* reexamining overall business, making plan for efficient management
2012
1/4quarter
* establishing plan and budget for developing new contents
2/4quarter
* employing more coordinatos
3/4quarter
4/4quarter
* making reports during 3 years
2. Profit expectation & Prospect
■ Analysis of break-even point
※ Analyzing break-even point, November, 2011, after 23 months, if monthly sales exceed monthly costs, profits exceed losses.
■ The investment earnings rate by internal rate of return formula
By assuming investment plan during 3 years and using internal rate of return formula for evaluating investment, the result comes.
(CF: sales per year)
1 YEAR
2 YEAR
3 YEAR
\603,544,038
\765,439,774
\970,762,712
※ investment cost at beginning(100 million)
IRR=627.14%
As you see above result, the advantage that this company will get by pushing this business ahead is very high.
IV. Bibliography
● National Statistical Office, 2001 ~ 2009 Reference and analysis of internet shopping mall and the size of clothes fashion market
● National Statistical Office, 2008 1st quarter ~ 2009 4th quarter Full text reference and analysis of e-commerce and trend of cyber shopping
● Hana institute of finance, 2009 ~ 2010 Reference of present condition and prospects of clothes market
● http://www.bplans.com/retail_and_online_store_business_plan_templates.cfm
● Direct calculating in the financial statements, the break-even point, and internal rate of return formula(using and adding excel)
※ Principles of making and reference details
● Make a business plan carefully thinking as establishing a business really.
● Basing on objective data, analyze enough and make a business plan
● Make financial plan as real as possible. Make a figure by analyzing the state of market and doing direct calculate.
● Make a cash obtain plan within the possible range ability.
● Do not make too much summary about reports so it cannot be vague.
● Make charts and graphs as much possible to understand easily.
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