본문내용
and Name. 마케팅커뮤니케이션연구회 역 (1992).『 브랜드 자산의 전략적 관리 』. 서울: 나남.
_______ (1996). Building Strong Brands. 이상민브랜드앤컴퍼니 역 (2002).『 데이비드 아커의 브랜드 경영 』. 서울: 비즈니스북스.
Australia Foundation for Culture and the Humanities & Arthur Anderson. (1999). Making Arts & Culture Work in Business.
Barich, H. & Kotler, P.(1991). A Framework for Marketing Image Management, Sloan Management Review, Winter, 94-104.
Brown,T.J. & Dacin,P.A.(1997). The Company and Product: Corporate Associations and Consumer Product Responses. Journal of Marketing, 61(January), 68-84.
Colbert,F.,Nantel J., & Poole,W.(1994). Marketing Culture and the Arts. Montreal: Morin.
Erikson,G.M.,Johannson,J.K., & Chao,P.(1984). Image Variables in Multi Attribute Product Evaluations: Country of Origin Effects. Journal of Consumer Research, 11, 694-699.
Hirschman,E.C.,Goldberg,B., & Robertson,D.H.(1978). The Intermarket Reliability of Retail Image Research: An Empirical Examination. Journal of Retailing, 54, 1-12.
Holbrook,M.B. & Batra,R.(1987). Assessing The Role of Emotions As Mediators of Consumer Responses to Advertising. Journal of Consumer Research, 14, 404-420.
Keller,K.L.(1993). Conceptualizing, Measuring, and Managing Customer Based Brand Equity. Journal of Marketing, 57(January), 1-22.
Keller,K.L. & Aaker,D.A.(1994). Managing The Corporate Brand: The Effects of Corporate Images and Corporate Brand Extensions. Research Paper No. 1216, Stanford University Graduate School of Business.
Kotler,P.(1984). Marketing Management: Analysis, Planning, and Control(5th ed.). Englewood Cliffs, NJ: Prentice-Hall.
Kotler,P. & Scheff,J.(1997). Standing Room Only: Strategies for Marketing the Performing Arts. Boston: Harvard Business School Press.
MacKenzie,S.B.,Lutz,R.L., & Belch,G.E.(1986). The Role of Attitude Toward The Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations. Journal of Marketing Research, 23, 130-143.
Olins, W.(2000). How Brands Are Raking Over The Corporation. In M. Schultz, M. J. Hatch, & M. H. Larsen (Eds.), The Expressive Organization: Liking Identity, Reputation, and The Corporate Brand (pp. 51-65). Oxford University Press.
Plummer,J.T.(1985). How Personality Makes a Difference. Journal of Advertising Research, 24(6). 27-31.
Scott,D.M.(2000). Brand Asset Management : Driving Profitable Growth Through Your Brands. 박영미 최원식 역(2001),『 브랜드자산 경영 』. 서울: 거름.
Tani,J.(2001. 6). Product Placement The New Global Medium, Hollywood Style! -글로벌 매체로써의 PPL 접근방법.『 KAA 저널 』, 26-27.
Wansink,B.(1989). The Impact of Source Reputation on Inferences about Unadvertised Attributes. In T. K. Srull (Ed.), Advances in Consumer Research, 16, 399-406. Provo, UT: Association for Consumer Research.
Winters,L.C.(1986). The Effect of Brand Advertising on Company Image: Implications for Corporate Advertising. Journal of Advertising Research, 26(April/ May), 54-59.
Zimmer,M.R. & Golden,L.(1998). Impression of Retailing Store: A Content Analysis of Consumer Images. Journal of Retailing, 64(3), 256-293.
_______ (1996). Building Strong Brands. 이상민브랜드앤컴퍼니 역 (2002).『 데이비드 아커의 브랜드 경영 』. 서울: 비즈니스북스.
Australia Foundation for Culture and the Humanities & Arthur Anderson. (1999). Making Arts & Culture Work in Business.
Barich, H. & Kotler, P.(1991). A Framework for Marketing Image Management, Sloan Management Review, Winter, 94-104.
Brown,T.J. & Dacin,P.A.(1997). The Company and Product: Corporate Associations and Consumer Product Responses. Journal of Marketing, 61(January), 68-84.
Colbert,F.,Nantel J., & Poole,W.(1994). Marketing Culture and the Arts. Montreal: Morin.
Erikson,G.M.,Johannson,J.K., & Chao,P.(1984). Image Variables in Multi Attribute Product Evaluations: Country of Origin Effects. Journal of Consumer Research, 11, 694-699.
Hirschman,E.C.,Goldberg,B., & Robertson,D.H.(1978). The Intermarket Reliability of Retail Image Research: An Empirical Examination. Journal of Retailing, 54, 1-12.
Holbrook,M.B. & Batra,R.(1987). Assessing The Role of Emotions As Mediators of Consumer Responses to Advertising. Journal of Consumer Research, 14, 404-420.
Keller,K.L.(1993). Conceptualizing, Measuring, and Managing Customer Based Brand Equity. Journal of Marketing, 57(January), 1-22.
Keller,K.L. & Aaker,D.A.(1994). Managing The Corporate Brand: The Effects of Corporate Images and Corporate Brand Extensions. Research Paper No. 1216, Stanford University Graduate School of Business.
Kotler,P.(1984). Marketing Management: Analysis, Planning, and Control(5th ed.). Englewood Cliffs, NJ: Prentice-Hall.
Kotler,P. & Scheff,J.(1997). Standing Room Only: Strategies for Marketing the Performing Arts. Boston: Harvard Business School Press.
MacKenzie,S.B.,Lutz,R.L., & Belch,G.E.(1986). The Role of Attitude Toward The Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations. Journal of Marketing Research, 23, 130-143.
Olins, W.(2000). How Brands Are Raking Over The Corporation. In M. Schultz, M. J. Hatch, & M. H. Larsen (Eds.), The Expressive Organization: Liking Identity, Reputation, and The Corporate Brand (pp. 51-65). Oxford University Press.
Plummer,J.T.(1985). How Personality Makes a Difference. Journal of Advertising Research, 24(6). 27-31.
Scott,D.M.(2000). Brand Asset Management : Driving Profitable Growth Through Your Brands. 박영미 최원식 역(2001),『 브랜드자산 경영 』. 서울: 거름.
Tani,J.(2001. 6). Product Placement The New Global Medium, Hollywood Style! -글로벌 매체로써의 PPL 접근방법.『 KAA 저널 』, 26-27.
Wansink,B.(1989). The Impact of Source Reputation on Inferences about Unadvertised Attributes. In T. K. Srull (Ed.), Advances in Consumer Research, 16, 399-406. Provo, UT: Association for Consumer Research.
Winters,L.C.(1986). The Effect of Brand Advertising on Company Image: Implications for Corporate Advertising. Journal of Advertising Research, 26(April/ May), 54-59.
Zimmer,M.R. & Golden,L.(1998). Impression of Retailing Store: A Content Analysis of Consumer Images. Journal of Retailing, 64(3), 256-293.
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