Strategic Management and Information Systems,strategic management
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Introduction
How have successful businesses utilized IS strategically?
What resources are involved in crafting a strategic IS policy? Which one is most important?
D’Aveni stated that competitive advantage is temporary, do you agree or disagree? Why?
Many of today’s most successful companies have created strategic alliances. How has this helped them to create strategic advantage?

A competitive advantage is a benefit derived from something a company does or has that its customers want and its competitors cannot (or choose not to) match.

However, firms may create/improve their competitive advantages only if they:
have capacity to learn.
employ revenue management approach.
With the service economy accounting for over 70 percent of GDP in OECD (Organization for Economic Co-operation and Development) countries, service firms are becoming increasingly competitive with revenue management (RM) and pricing becoming central in their focus for sustaining long term profitability (and competitive advantage).
  • 가격4,000
  • 페이지수66페이지
  • 등록일2011.08.19
  • 저작시기2011.8
  • 파일형식파워포인트(ppt)
  • 자료번호#696431
본 자료는 최근 2주간 다운받은 회원이 없습니다.
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