이마트 vs 월마트

소개글

이마트 vs 월마트에 대한 보고서 자료입니다.

목차

- Choices of motive and introduction of Wal-mart
- Background of Wal-Mart entered South Korea
- Wal-Mart Korea's strategy and results
- Features of the Korea Consumer
- Wal-Mart's domestic market failures
- Coping strategies of Wal-Mart
- The success of strategies from E-mart and Homeplus
- Conclusion

본문내용

Wal-mart

Got the top among Furtune 500 company in 2002.

The world's largest distribution companies with over
3,700stores, more than a million employees, more than 4,000 stores worldwide, including more than 100 million customers every week.

키워드

이마트,   월마트,   월마트실패원인,   진입전략,   월마트실패이유,   영어피피티,   피피티,   마케팅