목차
1. 들어가며
II. 이론적 배경
III. 연구 방법
Ⅳ. 예상되는 결과
II. 이론적 배경
III. 연구 방법
Ⅳ. 예상되는 결과
본문내용
. R., & Persia, M. A.(1996). Performance-importance analysis of escorted tour evaluations. Journal of Travel and Tourism Marketing, 5(3), 207-224.
Fallon, P. F., & Schofield, P. S.(2006). The dynamics of destination attribute importance. Journal of Business Research, 59(6), 709-713.
Fuchs, M., & Weiermair, K.(2003). New perspective of satisfaction research in tourism destination. Tourism Review, 58(3), 6-14.
Guadagnolo, F.(1985). The importance-performance analysis: an evaluation and marketing tool. Journal of Park and Recreation Administration, 3(2), 13-22.
Hammitt, W. E., Bixler, D., & Noe, F. P.(1996). Going beyond importance-performance analysis to analyze the observance-influence of park impacts. Journal of Park Recreation Administration, 14(1), 45-62.
Hudson, S., & Shephard, G. W. H.(1998). Measuring service quality at tourist destinations: an application of importance-performance analysis to an alpine ski resort. Journal of Travel and Tourism Marketing, 7(3), 61-77.
Levy, S. J.(1963). Symbolism and Lifestyle. in S.A. Greyser(ed.), Toward Scientific Marketing, pp. 140-150. Chicago, IL: American Marketing Association.
Lewis, R. C.(1984). Isolating Differences in Hotel Attributes. Cornell Hotel and Restaurant Administration Quarterly, 25(3), 64-77.
Martilla, J. A., & James, J. C.(1977). Importance-performance analysis. Journal of Marketing, 41(1), 77-79.
Mengak, K. K., Dottavio, F. D., & O'Leary, J. T.(1986). Use of importance-performance analysis to evaluate a visitor center. Journal of Interpretation, 11(2), 1-13.
Myers, J. H.(2001). Measuring customer satisfaction: hot buttons and other measurement issues. Chicago, Ill: American Marketing Association.
Oh, H.(2001). Revisiting importance-performance analysis. Tourism Management, 22(6), 617-627.
Pritchard, M. P., & Havitz, M. E.(2006). Destination appraisal: an analysis of critical incidents. Annals of Tourism Research, 33(1), 25-46.
Tonge, J. T., & Moore, S. A.(2007). Importance-satisfaction for Marine-Park Hinterlands: a Western Australian case study. Tourism Management, 28(3), 768-776.
Uysal, M., Howard, G., & Jamrozy, U.(1999). An application of importance performance analysis to a ski resorts: a case study in North Carolina. Visions in Leisure and Business, 10(1), 16-25.
Vaske, J. J., Beaman, J., Stanley, R., & Grenier, M.(1996). Importance-performance and segmentation: where do we go from here?. Journal of Travel and Tourism Marketing, 5(3), 225-240.
Weber, K.(2000). Meeting Planners' Perceptions of Hotel-chain Practices and Benefits. Cornell Hotel and Restaurant Administration Quarterly, 41(4), 32-38.
Weijaw, D.(2007). Using a revised importance-performance analysis approach: the case of Taiwanese hot springs tourism. Tourism Management, 28(5), 1274-1284.
Wells, W. D.(1975). Psychographics: a critical review. Journal of Marketing Research, 12(5), 196-213.
Zins, A. H.(1998). Leisure Traveler Choice Models of Theme Hotels Using Psychographics. Journal of Travel Research, 36(4), 3-15.
Fallon, P. F., & Schofield, P. S.(2006). The dynamics of destination attribute importance. Journal of Business Research, 59(6), 709-713.
Fuchs, M., & Weiermair, K.(2003). New perspective of satisfaction research in tourism destination. Tourism Review, 58(3), 6-14.
Guadagnolo, F.(1985). The importance-performance analysis: an evaluation and marketing tool. Journal of Park and Recreation Administration, 3(2), 13-22.
Hammitt, W. E., Bixler, D., & Noe, F. P.(1996). Going beyond importance-performance analysis to analyze the observance-influence of park impacts. Journal of Park Recreation Administration, 14(1), 45-62.
Hudson, S., & Shephard, G. W. H.(1998). Measuring service quality at tourist destinations: an application of importance-performance analysis to an alpine ski resort. Journal of Travel and Tourism Marketing, 7(3), 61-77.
Levy, S. J.(1963). Symbolism and Lifestyle. in S.A. Greyser(ed.), Toward Scientific Marketing, pp. 140-150. Chicago, IL: American Marketing Association.
Lewis, R. C.(1984). Isolating Differences in Hotel Attributes. Cornell Hotel and Restaurant Administration Quarterly, 25(3), 64-77.
Martilla, J. A., & James, J. C.(1977). Importance-performance analysis. Journal of Marketing, 41(1), 77-79.
Mengak, K. K., Dottavio, F. D., & O'Leary, J. T.(1986). Use of importance-performance analysis to evaluate a visitor center. Journal of Interpretation, 11(2), 1-13.
Myers, J. H.(2001). Measuring customer satisfaction: hot buttons and other measurement issues. Chicago, Ill: American Marketing Association.
Oh, H.(2001). Revisiting importance-performance analysis. Tourism Management, 22(6), 617-627.
Pritchard, M. P., & Havitz, M. E.(2006). Destination appraisal: an analysis of critical incidents. Annals of Tourism Research, 33(1), 25-46.
Tonge, J. T., & Moore, S. A.(2007). Importance-satisfaction for Marine-Park Hinterlands: a Western Australian case study. Tourism Management, 28(3), 768-776.
Uysal, M., Howard, G., & Jamrozy, U.(1999). An application of importance performance analysis to a ski resorts: a case study in North Carolina. Visions in Leisure and Business, 10(1), 16-25.
Vaske, J. J., Beaman, J., Stanley, R., & Grenier, M.(1996). Importance-performance and segmentation: where do we go from here?. Journal of Travel and Tourism Marketing, 5(3), 225-240.
Weber, K.(2000). Meeting Planners' Perceptions of Hotel-chain Practices and Benefits. Cornell Hotel and Restaurant Administration Quarterly, 41(4), 32-38.
Weijaw, D.(2007). Using a revised importance-performance analysis approach: the case of Taiwanese hot springs tourism. Tourism Management, 28(5), 1274-1284.
Wells, W. D.(1975). Psychographics: a critical review. Journal of Marketing Research, 12(5), 196-213.
Zins, A. H.(1998). Leisure Traveler Choice Models of Theme Hotels Using Psychographics. Journal of Travel Research, 36(4), 3-15.
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