진에어 (Jin Air) Introduction, Environmental / Situational Analysis, STP, Marketing MI, Problems in JIN Air’s current marketing strategies, New marketing strategy

소개글

진에어 (Jin Air) Introduction, Environmental / Situational Analysis, STP, Marketing MI, Problems in JIN Air’s current marketing strategies, New marketing strategy에 대한 보고서 자료입니다.

목차

1. Introduction
2. Environmental / Situational Analysis
3. STP
4. Marketing MIX
5. Problems in JIN Air’s current marketing strategies
6. New marketing strategy

Executive Summary

본문내용

1. Introduction
Jin Air Co Ltd, formerly Air Korea is a low cost airline originated from South Korea, which is a full subsidiary of Korean Air. It began operations in July 2008 with routes to regional destinations in Korea. In October 2009, Jin Air began flights to Macau, Guam and Bangkok. The corporation vision of Jin Air is to be a premium short haul carrier \"with the best experience and image, practical and affordable\". To realize that, it put up several business missions- to become the public airlines that is affordable to anyone and practical airlines that reasonable consumers choose, to provide safety of global standard level, and to establish efficient low cost structure.

2. Environmental / Situational Analysis
The lower-cost carrier market originates from the US Company Southwest Airlines established in 1971. The main frame in this due course associates in the concept of focusing its transportation of customers from point A to B, on time at the lowest possible fees.




≪ … 중 략 … ≫




3. STP
1) Segmentation
Customers of LCCs can be roughly divided into three classes. The first segmentation is 20, 30 young people who seek for fun and pleasure in their life, enjoying their leisure time actively. They consist of two groups- college student who want to go on a trip during their vacation and young office workers who want to travel during their weekend.

키워드

진에어,   마케팅사례,   Marketing MIX,   Jin Air,   저가항공사,   STP,   Environmental,   Situational Analysis,   마케팅,   항공사