The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA

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The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA에 대한 보고서 자료입니다.

목차

Ⅰ. Introduction
1.1 The reason why we chose this topic
1.2 The concepts and definitions of the Reverse positioned marketing
1.3 Comparison with existing marketing strategies

Ⅱ. Body
The cases of the Reverse positioned marketing
2.1 JetBlue Airways
2.2 In N Out Burger
2.3 Google
2.4 IKEA

Ⅲ. Conclusion
3.1 Characteristics of Reverse-Positioned marketing
3.2 Problems and solutions of Reverse-Positioned marketing
3.3 The suggestion

Ⅳ. References

본문내용

Today, companies said they have done the differentiation strategy, but only to add new features to the product and try to increase the kinds of products. The blind differentiation strategy for differentiation finally has results that making similar or same products. It just imitates each other in the similar strategies. It\'s not the real meaning of differentiation, but it is just the work of making common products.
Let me show you about the example of Shinramyun, Kohkohmyun as differentiation. Focusing on the thinking that instant food is not good for health, Shinramyun Black is differentiated with using ethmoid soups strategy to differentiate on the health. However, it isn\'t noticed to the customer and disappeared in the market. On the other hand, Kohkohmyun is focusing on the flavor. It is consisted of white soups instead of red soups. Making new flavor, it takes place in the market. It is the example that how knowing the core characteristic of products is important.
Then, how can we make real differentiation. The author of Different, Youngme Moon, shows three methods of real differentiation. It is deviation brand that present an entirely new category, hostile brand that targeting consumers showing cynical manner and reverse positioning brand determinated forward other way which is not expected to customer through the unique idea. Among the three ways, we expected what is reverse positioning brand, how to be used in which forms in the markets and how to be developed in the future. Specially, as it is difficult to define the definition clearly, we will help understanding through the various examples.
1.2 The concept and definition of reverse brand marketing
Reverse marketing means literally thinking upside down. This creativity is not just the common sense and thinks about it unlike the stereotype that anyone ever think about is a marketing technique to find the ones that supposedly have not seen. This discovers the consumer\'s potential needs, and stimulates them to move consumer\'s hearts, and is to be able to lead you into buying.
To use this technique, it is important to look at various angles rather than one prospect when we see the same phenomenons and it needs to escape in the stereotypes and common ideas. To see in the new prospects, you should be able to use other ways rather than existing. At the same time, you can preserve to fail.
The reason why reverse marketing can succeed
First, take spotlight
Second, it roles crucial to make brand images
Third, it can make frank, noble manias
Fourth, the success of reverse marketing gives companies powerful benefits
Fifth, it blows vitality to the organization -Novelty, Originality

키워드

The Reverse positioned marketing,   Face the mainstream,   JetBlue Airways,   In N Out Burger,   Google,   IKEA