(영어,영문) Global Management of Wal-Mart(월마트의 글로벌 경영) (월마트 분석, SWOT 분석, 5 Forces, 리스크 및 전략, 경쟁 우위).pptx

소개글

(영어,영문) Global Management of Wal-Mart(월마트의 글로벌 경영) (월마트 분석, SWOT 분석, 5 Forces, 리스크 및 전략, 경쟁 우위).pptx에 대한 보고서 자료입니다.

목차

01. Company Overview
　1. Overview
　2. History
　3. Operation
　4. SWOT Analysis

02. Industry & Competitors
　1. General Features
　2. 5 Forces Model
　3. Competitors

03. Risk & Strategy
　1. Risk in Korea
　2. Strategy in Korea
　3. Risk in Germany
　4. Strategy in Germany

04. Competitive Advantage
　1. Advanced IT
　2. Logistics
　3. Customer Service
　4. Motivated Personnel

05. Q&A
　Questions & Answers 1~5

본문내용

Global Management of Wal-Mart




01 Company
╋━━━━━━━━━━─────────

A. Company Overview

　✔ Industry: Retail (Discount)
　✔ Founded: 1962 in Rogers, Arkansas, The U.S.A.
　✔ Founder: Sam Walton (1918-1992)
　✔ Country: The U.S.A.
　✔ Headquarters: Bentonville, AR
　✔ Offices : offline markets in 27 countries online markets in 10 countries
　✔ Sales: 466 billion U.S. dollars (‘13)
　✔ Number of employees: 2.2 million people around the world (‘13)

　　≪ 사 진 ≫




01 Company
╋━━━━━━━━━━─────────

A. Annual Revenue

　　≪ 그 래 프 ≫

Unit: Dollars in billions
Source: Wal-Mart 2013 AR




01 Company
╋━━━━━━━━━━─────────

B. Company History

　✔ 1962 Walmart open
　✔ 1970s Walmart spread all over the nation
　✔ 1980s Diversification of business
　✔ 1990s Top Retailer in the U.S.




　≪ … 중 략 … ≫




02 Industry & Competitors
╋━━━━━━━━━━─────────

A. Industry General Features

1. Important accessibility
2. Largely depend on economy
3. High entrance barrier
4. Low value-added industry
5. Ability to manage inventory and supplier




02 Industry & Competitors
╋━━━━━━━━━━─────────

B. Industry Features – 5 Forces model

〔Potential Entrants〕
〔Suppliers〕〔Competitors〕〔Buyers〕
〔Substitutes〕

1. Competitors - High
2. Potential Entrants – Low
3. Substitutes- High
4. Buyers - High
5. Suppliers – Low

키워드

유통,   마트,   월마트,   이마트,   롯데,   유통업,   백화점,   할인마트,   대형마트,   월마트