그루폰 Groupon 기업분석 및 마케팅 전략 분석 영문레포트

소개글

그루폰 Groupon 기업분석 및 마케팅 전략 분석 영문레포트에 대한 보고서 자료입니다.

목차

1. About 소셜커머스

2. 3C 분석
1) Groupon 기업분석
① The current status
② Features
2) 경쟁사분석
① 티켓몬스터
② 쿠팡
③ 위메프
3) 고객분석
① 소셜커머스 이용증가 원인분석
② 소셜커머스의 문제점

3. SWOT 분석
Strength
Weakness
Opportunity
Threat

4. 마케팅전략
① 마케팅믹스 4P전략분석
② Financial Schedule, Timetable, Evaluation

5. 결론

본문내용

Customer's needs of simple and plane interface is increasing. And customers respond sensitively to ascending satisfaction from consumption, So Conjuction of Groupon's brand image and globality could be increase the market share in domestic market
□ Threat
○ The relative newcomer
Domestic social commerce market that begun with Ticket monster(2010.05) has been grown so rapidly that been estimated as red ocean market with its degree of saturation.
So, It's hard to find new customer or consumption class
○ Fast Spreading rumor in Market
Because of the selling method which uses internet and smartphone, process of sharing information between consumers are fast but rumors also spread fast which means, one mistake can affect badly.
4-1. 4P Strategy
□ Place
○ Road-view
Road view offers not only map but also a satellite pictures which can utilized to offering navigation for purchased products.
○ Agumentied Reality
Agumented Reality is one of Smartphone fuction, which can show stores and shops near around for coupons in social commerce.
□ Product
○ Easy -Guideline
Easy, and simple guideline can be competitiveness to decreasing inconvenience for first social commerce users.
○ Simple Interface
Not only categories for locate and product, But also Individual categories for featured theme are needed
Ex) category for travel : Consist category which can show transportation convenient , accommodity, restarants and other tourist facilites. (But, Not package products. consumer could choose each part one by one)
category for Exibition / Perfomances : Consist category which can show procedure of perfomances and products (such as restaurants) which located nearby. This can make consumers buy additional products for going out with friends and lover
○ Continual Event with specific company
Continual Event selling with specific company can be a solution for inconvenience with product's quality
□ Price
○ Discounting step by step
Gradually increasing Participation degree can make gradually decreasing price. This could make comsumers be interested in purchsing
□ Promotion
○ Low-budget ad by company staff's appearance
Low-budget ad by company staff's apparance gives not only cutting price but also freshness to consumers
○ notable symbol and copywrite.
Showing image of Groupon at once.
Ex) 쿠팡 : 쿠팡하다
4-2. Marketing plan (Main solgan)
G-Friend
Your best, Groupon!
This slogan means Groupon always consider consumers and Groupons' priority is consumer's Needs. Groupon promises Better service for consumer's satisfactory then any other competitors
4-3. Timetable
5. Conclusion
Social Commerce Market is not only fast growing market but also heated market. Even though Groupon is new comer, and has lots of shortages. It's been grown fast and become rival of market leader Partly, it's because of internet that social commerce placed, but also because the market has niche to growth.
So, It's important to catch the possibilities and of course they would be the satisfaction of customer.

키워드

그루폰 Groupon,   기업분석,   마케팅,   전략 분석 ,   그루폰 Groupon