소셜커머스의 모든 것 (영문레포트)

소개글

소셜커머스의 모든 것 (영문레포트)에 대한 보고서 자료입니다.

목차

Ⅰ. Introduction
1. What is Social Commerce?
2. Social Commerce System
1) Social Commerce connected with SNS
2) Group Purchasing Social Commerce
3) Direct Sales Social Commerce
4) Promotion Social Commerce
3. Comparison of Social Commerce in Korea and Foreign Country

Ⅱ. Body
1. Social Commerce as New paradigm
2. Business model of Social commerce
3. Strong points on marketing
1) Service providers
2) Customers
4. Side effect of marketing
1) Side effect
2) Case of damage
5. To take action
1) Coupang
2) Wemakeprice
3) Groupon

Ⅲ. Conclusion
1. Suggest alternatives
ⅰ) Grading system and publication of the seller
ⅱ) TF team building for consumer protection
ⅲ) Conduct pre-appointment
2. Conclusion
1) Customer Satisfaction
2) Value Activity

본문내용

g customer satisfaction.
Appendix
During searching information, we could see lots of complaints about service. Because of that, we would like to experience how a service supplier do their business so we bought coupons for noodle, and went to restaurant.
We bought coupons which could use at the restaurant named Gaya-Gip on the Ticket monster, and went there on 29th may. To know the difference between customers who use coupons and real customers, we divided our team into two groups, and ordered same menu.
After using every service, we couldn't find difference between two groups. The quality of foods, side menus and service are same. We thought that the customers who using service with coupons, could get satisfaction because they could reduce cost for using this restaurant and could get service without any difference.
Moreover, we interviewed with owner. We would like to know why he use the social commerce. He said that, the effect of promotion is the most important reason. To get same effect using another ways, he should pay costs more than 2 times. Through this promotion, he could sell more than 1thousan coupons, arithmetically, he could get more than 1000 potential customers. However, because of that, lots of customer invited in a same time. Just a day before we invited, around 500 people invited this restaurant in same time, so lots of customers should waited for long times and some of them went back the way they had come. Moreover, the owner said he would like to offer good quality service but he could not.
We asked about a relationship between service provider and social commerce company. If a customer bought a coupon from a social commerce company, but he didn't use that, how the profit divide. The owner said, the social commerce company get 50% and service provider get 50%. And, the social commerce make the payments to the owner on every week.
Reference
1. Web-Site
http://www.google.com
http://www.naver.com
http://cuk.or.kr
http://cafe.naver.com/socialconsumer
http://www.coupang.com
http://www.ticketmonster.co.kr
http://www.wemakeprice.co.kr
http://www.groupon.com
http://www.nanet.go.kr
http://www.seri.org
http://www.lgeri.com
http://en.wikipedia.org
http://www.facebook.com
http://tgate.or.kr/intellectual/intellectual
http://www.eto.co.kr/news
http://www.ggamnyang.com/882
http://business.gearlive.com/venturus
http://smallbiztrends.com
http://www.groupon.com/st-johns
http://blog.naver.com/kdw9763
http://blog.zuupy.com/spam-probably-the-biggest-problem-of-social-c
http://www.timpeter.com/blog
http://www.bloter.net/archives/59858
2. Book
[33 Million People in a Room] Juliette Powell, 2011
[소셜 네트워크 혁명] 정병태, 2011
[마케팅 인사이트 : 마케팅 전문가들이 말하는 마케팅 트랜드] 한국 마케팅 과학회, 2007
[소셜 웹 마케팅 : 웹 4.0 시대의 소셜 웹 마케팅 생존 전략] Weber, Larry, 2010
[소셜 마케팅 7가지 법칙] 김태욱, 2011
[페이스북 마케팅] Treadaway, Chris, 2010
[Enterprise 2. 0 : How Technology, eCommerce, and Web 2. 0] Tuten Tracy L, 2010
[디지털 미디어 스마트 혁명],김선진, 이상호, 2011
[소셜커머스, 무엇이고 어떻게 활용할 것인가] 더숲, 2011 /유윤수, 윤상진 저

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소셜커머스,   영문,   레포트