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국제 마케팅
A . 현대.기아 자동차의 글로벌 생산거점
B . 기업의 해외투자 결정요인
C. 현대자동차의 글로벌 네트워크
3. 마케팅 적용
현대자동차의 글로벌화
ASSURANCE MARKETING
VIRAL MARKETING
CULTURE MARKETING
4. 결론
참고 문헌 및 출처
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마케팅 센터)
www.marketcast.co.kr(인터넷 마케팅 통계 센터)
www.hani.co.kr(한겨레신문)
www.kama.or.kr(자동차공업협회)
Salah. A. Wahab(1975), 『Tourism Marketing』, Tourism International Press, p23.
Lewin, K.(1933) `『Environmental Forces in Child Behavior and Development』`, Handbook of C
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마케팅전략
마케팅 전략
╋━━━━━━━━━━─────────
（STP 전략）
SEGMENTATION
자동차를 구입하는 소비자들의 직업, 교육수준, 라이프스타일, 개성 소득수준,인구통계적 요인에 따라 시장세분화
“가격, 안정성
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International Marketing offers an overview of international marketing. The next section deal exclusively with the uncontrollable elements of the environment and their assessment, followed by chapters on assessing global market opportunities.
국제 마케팅의 첫 번째 부분은 국제 마케팅의 개요를 제공
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Marketing Research (Naresh K. Malhotra, Pearson Education International)
② Principle of Marketing (Kotler Armstrong, Prentice Hall)
③ Consumer Behavior (Henry Assael, Houghton Mifflim Company)
④ 현대 심리학의 이해 (김현택, 김교현 외, 학지사)
(2) Web page
① www.lgtelecom.co.kr
② www.skteleco
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marketing! Whether a strategy or technique is first intended for global use and then adapted for local market variations or the idea comes from the home country and then is used in a host country, marketers must know where to look for possible differences between marketing domestically and marketin
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Internationalization", Journal of Global Marketing, 15(1), 2001. I. 서 론
제 1절 연구의 배경 및 목적
제 2절 연구의 범위 및 방법
1. 연구의 범위
2. 연구의 방법
II. 전자무역과 인터넷 마케팅전략에 관한 이론적 고찰
제 1절 전자무역의 개념과 특
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Marketing , 7th ed., The Dryden Press, 1990, pp.555-559.
Jain, Subhash C., 8International Marketing Management , 5th ed., South-Western, 1996.
Nebenzahl, Israel D. and Eugene D. Jaffe, "The Effectiveness of Spondsored Events in Promoting a Country’s Image," 8International Journal of Advertising ,
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International Journal of Man-Machine Studies, Vol. 27, 1988.
Patricia M. Doney and Joseph P. Cannon, "An Examination of the Nature of Trust in Buyer-Seller Relationships," Journal of Marketing, Apr, Vol. 61, 1997.
Ratnasignham, P., "The Importance of Trust in Electronic Commerce," Internet Research
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International Journal of Man-Machine Studies, Vol. 27, 1988.
Patricia M. Doney and Joseph P. Cannon, "An Examination of the Nature of Trust in Buyer-Seller Relationships," Journal of Marketing, Apr, Vol. 61, 1997.
Ratnasignham, P., "The Importance of Trust in Electronic Commerce," Internet Research
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marketing and representation company in Canada. Our reach is nationwide with offices in Toronto and Vancouver.
Our management team has international marketing experience. New Concepts' founder and president. Michle Bather, has over 17 years of senior travel management experience in Canada including
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International Trade, Marketing, Consumer Behavior, Market Research Methods, International Business Administration,Finance and Accounting, International Finance Market and Economics, etc.
EXPERIENCE
Jul. 97 - May. 98 International Experience
Studied in SanDiego State University,SanDiego,USA.
Stay
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International Trade, Marketing, Consumer Behavior, Market Research Methods, International Business Administration,Finance and Accounting, International Finance Market and Economics, etc.
EXPERIENCE
Jul. 97 - May. 98 International Experience
Studied in SanDiego State University,SanDiego,USA.
Stay
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To Whom It May Concern,
Working for TNS Research International as a marketing researcher has been an aspiration of mine ever since I began studying sociology. I was particularly attracted to your insurance benefits and your dedication to customer support in order to help their businesses flouris
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International Business
Diploma in Export Management Course
Completed Subjects:
Accounting and Financial Management
Communications - Written
Principals of Marketing
Cultural Dynamics–International Business
20--~-- University of
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