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factors(personality, lifestyle, prior experience, perceived risk etc), shopping mall factors(trust, vividness, security, promotion, etc), product characteristics(product category, brand, etc), situational factors(time pressure, locational constraints etc), social/cultural factors(Norms, importance o
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- ํ์ด์ง 26ํ์ด์ง
- ๊ฐ๊ฒฉ 3,300์
- ๋ฑ๋ก์ผ 2002.09.15
- ํ์ผ์ข
๋ฅ ํ๊ธ(hwp)
- ์ฐธ๊ณ ๋ฌธํ ์์
- ์ต๊ทผ 2์ฃผ ํ๋งค ์ด๋ ฅ ์์
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