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Profitability" Bank Management,1994 Holtz,H., Database Marketing,: John Wiley &Sons, Inc., 1992 Hughes,A.M., Strategic Database Marketing Program, Irwin, 1994 Inmon, William H., "Managing the Data Warehouse: The Advent of the Data Warehouse Administrator", Data Warehouse with nformix: Best Practices
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Profitability", Quality Progress, Vol. 31, No.5, 1998 May, pp.60-64. [2] ê³ ë‘ê· , ê¹€ìƒìµ, 서한ì†, 안병진, 6시그마 ê²½ì˜, 비.ë¶ìŠ¤, 2000. [3] 황태호, 6시그마 ê²½ì˜í˜ì‹  ì˜ì‹í˜ëª…, 정보나ë¼, 1999. [4] 윤한술, â€œê¸°ì—…ì˜ 6시그마 활ë™ì´ 브랜드 ìžì‚° êµ¬ì„±ìš”ì†Œì— ë¯¸ì¹˜ëŠ”
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profitability: Findings from Sweden. Journal of Marketing, 58(July), 53-66. Anderson, E. W., & Sullivan, M. W. (1993). The antecedents and consequences of customer satisfaction for firms. Marketing Science, 12(2), 125-143. â… . ì„œ ë¡  â…¡. 본 ë¡  1. ê³ ê°ë§Œì¡±ë„ê³¼ 충성ë„ì— ëŒ€í•œ ì´ë¡ ì  ë…¼ì˜ 1)
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profitability at the individual level,†Journal of Marketing Management, 22(3-4), 245-266. Hofstede, G.(1991), “Cultures and Organizations: Softwareof the Mind,†London: Mcgraw-Hill. Hoover, R. J., Green, R. T.,Saegert, J.(1978), “A cross-national study of perceived risk,†The Journal of Marketing,
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profitability, leverage, and labor intensity. American Economic Review, 91(1), pp. 320~334. Eckel, C., Eckel, D., & Singal, V. (1997). Privatization and efficiency: industry effects of the sale of british airways. Journal of Financial Economics, 43(2), pp. 275~298. EU Commission Directive of 25 June
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Profitability," Journal of Marketing, Vol. 54, 1990. P. Kotler, Marketing Management : Analysis, Planining and control, 1968. p.267. R. A Kerin & R. A Peterson, Strategic Maketig Prolems, 3rd ed, 1978. pp.11~12. R. L. Kramer. International Marteting, South-Western, Co, Cincinati, 1970. pp.2~5. Sla
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