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1. 고객만족의 개념과 정의
소비자 만족의 개념은 마케팅개념의 핵심적 요소로서 마케팅 연구자와 실무자 모두에게 매우 중요한 관심사로 대두되어 왔다. 따라서 Cardozo(1965)의 연구 이후로 수많은 연구들이 소비자 만족의 본질을 파악하고자
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Satisfaction Formation : An Extension,”Journal of Matketing Research, Vol. 25.(May), 1988, pp. 204∼212.
18. Westbrook and Joseph W. Newman(1978),“An Analysis of Shopper Dissatisfaction for Major Household Appliances,”Journal of Marketing Research, 15(August), pp. 456∼66.
19. Westbrook, Robert A.,“A
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major determinants of positive job attitude, the desirable job-related attitude of social welfare workers evaluated by themselves, including endeavor for ability development, completeness of preparation for work, job related activities after work, time management, acceptance of guide and policy of g
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satisfaction for Major Household Appliances,”Journal of Marketing Research, 15, Aug., pp.456~466.
34. Wiebe G.D.(1951~52),“Merchandising Commodities and Citizenship on Tele- vision,”Public Opinion Quarterly, 15, Win., pp.679~691.
35. Youjae Yi(1990),“A Critical Review of Consumer Satisfaction,”Revie
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major factors that influence consumer buyer behavior.
6. List and describe the major types of buying decision behavior and stages in the buyer decision process.
소비자 구매의사결정과정
1. Explain a 7O`s of a Market.
2. Explain how companies identify attractive market segments and choo
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satisfaction of school life(F=26.584, p<.001) and aptitude of department(F=17.600, p<.001) showed strong connections to health perception. 3)Among the general characteristic variables, satisfaction of school life(F=27.968, p<.001) and aptitude of department(F=6.299, p<.001) showed strong
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Major in Sports Industry Management
Graduate School of Physical Education
Kyunghee University
The purpose of this study is to investigate golf players and their perceptions on agents influence on needs, satisfaction, expectations, and signings of future contracts. Ultimately, this study intends to
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Satisfaction in Hotel Restaurant and Family Restaurant
- In the Seoul area -
Kim, Jong Min
Major in Foodservice Management
Department of Tourism, Trade and Business Administration
Food Service industry faces infinite competitions these days.
Since the role of the marketing is emphasized more and mor
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satisfaction for their works. Therefore, e-portfolios can be the most suitable teaching-learning medium for the students in an information-oriented society. Ⅰ. 서 론 1
1. 연구의 필요성 및 목적 1
2. 연구 문제 2
3. 용어의 정의 3
가. 인쇄물 포트폴리오 3
나. e-포트폴리오 3
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