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사례)
2) e-CRM 진행시의 문제점(국내 사례)
5. 향후 발전 전략 및 연구 방향 제시
1) e-CRM 시스템의 문제점
2) e-CRM 도입의 실패요인과 개선방안
3) e-CRM의 성공적인 도입을 위한 발전전략
4) 외식기업에서의 e-CRM의 성공적인 도입을 위한 방안
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선행연구
2.2 혁신에 관한 이론적 배경
Ⅲ. 인터넷 기반 고객관계관리의 전략적 도입방안
3.1 고객관계관리의 전략적 구축과정
3.2 고객관계관리의 전략적 도입방안
Ⅳ. 연구결과의 분석 및 토의
Ⅴ. 결 론
참 고 문 헌
Abstract
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of Increasing Export Involvement of Small Firms", Proceedings, International Council of Small Business, World Conference, 1986, pp.189205.
Porter, Michael E. , Competition Strategy, New York : Free Press, 1980.
Rubin, Jeffrey Z. and Bert R. Brown, The Social Psychology of Bargaining and Negotiation
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and Understanding of Internation al Competitiveness: A quest for a common ground. Competitiveness Review 6(2): 7-26.
Well, L. T.(1968) A Product Life Cycle for International Trade?. Journal of Marketing 32:1 -6.
Wernerfelt, B.(1984). A Resource-based View of the Firm. Strategic Management Journal 6:
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can be Trendy> to make full use of the strong power of the teenagers to diffuse cultural items. For customers in their 20’s, Converse proposed street style with the culture based on freedom and characteristics. Ⅰ. Company History
Ⅱ. Fashion Trend
Ⅲ. Environment Analysis
Ⅳ. Marketing Strat
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and transparency on the effectiveness of their programs.(Peng 2013)
≪ … 중 략 … ≫
CHAPTER 2
REVIEW OF LITERATURE
Despite the strong interest in international marketing there is no consensus in the literature about what constitutes a global marketing strategy and whether it af
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마케팅에 관한 이론적 고찰 ----------7
1. 서비스의 정의 ----------------------------------7
2. 서비스의 기본적 특성 ---------------------------13
3. 서비스 기업의 마케팅 전략 -----------------------20
4. 서비스에 대한 복합적 마케팅 ---------------------22
5. 서비
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on investment for HRD interventions. Human Resource Development Quarterly, 13(2), 203-224.
Weerawardena, J., O'Cass, A., & Julian, C. (2006). Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance. Journal of Business Research,
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of Consumer Analysis
Components of the Wheel of Consumer Analysis
Affect and Cognition as Psychological Responses
The Affective System
What is Cognition ?
Automatic Affective Responses to Color
Types of Meanings Created by the Cognitive System
Relationship between Affect and Cognition
Market
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마케팅전략: 성과에 관한 탐색적 연구”, 마케팅연구, 제15권, 제2호, 2000.
홍성태 · 송창석 · 신종철, "중소기업의 인터넷 수출활동의도 결정요인에 관한 연구", 상품학 연구, 31, 2002.
Bennett, Roger, "Export Marketing and the Internet: Experiences of Website us
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and the so called language barrier wont be much of a problem when I come back Korea.
In addition to this academic aspect, I expect to get the understanding of cultural diversity. It is important for a reporter to be qualified enough to deliver news overseas precisely and on time. What if he or she d
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the team or improve the overall environment? (Maximum 600 words)
3. Describe an incident in which cultural or work style differences created difficulties. What did you learn from this situation, and did it change how you work with others? (Maximum 500 words)
4. Based on your experience, what d
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and Tiffany Korea. Worked within a deal team to manage relationships with these companies bringing transactions valued at approximately $800M per year. Revenues generated from these deals were $2M per year.
Created and updated quarterly review reports on the credit status of customers in
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and running statistical analysis for the evaluative research of the service programs
Office of Research Affairs (NAME) 12/2006 – 02/2008
Research assistant (Full-time paid work)
Project for a Study on the Respite Services for the people (project N
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of International Business
Diploma in Export Management Course
Completed Subjects:
Accounting and Financial Management
Communications - Written
Principals of Marketing
Cultural Dynamics–International Business
20--~-- University of
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