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블루클럽의 부족한 CRM은 문제가 되고 있다. BLUE CLUB
BRAND MANAGEMENT
BLUE CLUB “ Men’s Beauty Shop “
Intro
Why BLUE CLUB failed ?
1 . SERVICE
1) Self-Shampoo System
2) CRM
3) TRADE-OFF
2. PUBLIC RELATIONSHIP
3. FRANCHISEE MAMAGEMENT
1) STANDARDIZATION OF HAIRSTY
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S. J.(2014), “The effects of consumers\' perceived relational benefits of fashion products on longterm orientation,” Journal of Korea Design Forum, 43, 119130. Ⅰ. 서 론 2
Ⅱ. 이론적 배경 및 가설 7
1. 지각된 위험과 브랜드 충성도 3
2. 문화적 거리의 조절효과 7
가. 집
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s dimensionality. Service Industries J 18(2): 16-44.
Min KH (2009). A Study on the Education Programs for Employees in Coffee Restaurants from the Employers` Viewpoint. Korean J Culinary Res 15(3): 271-283.
Oliver RL (1980). A cognitive model of the antecedents and consequences of satisfaction decis
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Shoppers: The Other Half," Journal of Marketing, 36(January).
Ratnasingham, P.(1998), "Internet-Based EDI Trust and Security," Information Management and Computer Security, 6(1).
Richardson, P. S., A. K. Jain, and A. Dick(1996), "Household Store Brand Proneness: A Framework," Journal of Retailing,
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2. 양판점
3. 할인점
4. 창고점
5. 도매클럽
6. 하이퍼마켓
7. 슈퍼마켓
8. 홈센타
9. 편의점
Ⅲ. 업태별 주요 도,소매업체 현황
1. 주요 도매업체 현황
2. 주요 소매업체 현황
Ⅳ. 세계를 향한 또 다른 도약 시도
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Management
3.2 Designing initial Market strategy
3.3 Marketing Segmentation
3.4 Marketing Analysis
3.5 Standardize or Adapt
CHAPTER 4: DISCUSSION
4.1 Product (Brand)
4.2 Product Development
4.3 International Pricing
4.4 Market Pricing
4.5 International Advertising
4.6 International Prom
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s Dept Store, Men's Clothing, Bradford Marines, Parts Sales, Sears Dept. Store, Tire Sales
Military Experience
3/1987 - 1/1992: Active Duty, Honorable Discharge, Rank E-5, MOS: 11B, 11M and 91Q
1/1992 - 4/1995: Reserves, Honorable Discharge Active Ready Reserve, Rank E-6, MOS 91Q
Computer Skills M
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