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Behavioral Intention", Journal of Health Care Marketing, 9(December), 5-17
V. A. Zeithaml, A. Parasuraman and L. L. Berry(1990), "Delivering quality service", The Free Press, 22.
Zeithaml, Valarie A.(1988), "Customer Perceptions of Price, Quality and Value : A Means-End Model and Synthesis of Eviden
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Price Effects on Service Repurchase Intention: Toward a Disconfirmation Model of Price, Quality, Satisfaction, Value, and Brand Name", DBA, Nova Southeastern University, (1999), pp. 41-57.
Martine W. B., "A New Approach to the Understanding and Teaching of Service Behavior", Hospitality Education an
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price 20%
⑩ Behavioral differential(intention) scle : 행동의도 측정-> 구매의도 측정
measuring behavior intention
예) a 25-year old. female scales rep
I would _ _ _ _ _ _ _ would not ask this person for advice.
5) 설문지 작성의 3원칙
- Accuracy : 정확한 자료를 찾을 수 있도록 설문
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price strategy, delivery policy, products strategy, and famous brands are the important factors in online shoppers' buying intention. Secondly, the innovation-oriented character and the fashion-oriented character of customers are important factors in online shopper's buying intention.
These result
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behavioral vahables)로는 사용실태(user states), 사용량
(usage rate),상표충성도(brand loya), 점포충성도(store loyalty), 가격민
감도(Price elastidty), 구매의도(Purchase intention) 등이 있다.
사용량이 세분화의 기준으로 된 까닭은 다량소비자린ea user)의 증
요성 때
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약함
가치, 태도 그리고 행동의 관계는 또한 계층에 따른 가치-태도-행동 모델로서 표현됨 Abstract
Introduction
The theory of planned behavior(TPB)
Consumer values and TPB
Detecting consumer values
Conceptual model and research hypotheses
Methodology
Results
Discussion
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Business Rev 68(4): 148-156.
Hellier PKGeursen GMCarr RARickard JA (2003). Customer repurchase intention: A general structural equation model. European J Marketing 37(11-12): 1762-1800.
Howard JASheth JN (1969). The theory of buyer behavior. New York: wiley, 145-150.
Joung KH (2004). The Effect of
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intentions to actions : A theory of plannedc behavior. In J. Kuhl, & J. Beckmann, Springer series in social psychology(pp.11-39). Berlin : springer
12. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and human decision processes, 50(2), 179-211.
13. Fishbejin, M. (1967). At
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Behavior. New York: Macmillan.
Steel, R. P., and Ovalle, N. K. 1984. "A Review and Meta-Analysis of Research on the Relationship between Intentions and Employee Tornover". Journal of Applied Psychology, 69: 673-689.
Tompkins, P. K 1984 "Function of communication in organization". In Handbook of rhe
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price strategies)
(3) 인터넷 유통전략(place strategies)
(4) 인터넷 촉진전략(promotion strategies)
III. 선행연구와 연구모형의 설정
제 1절 인터넷 마케팅 전략에 영향을 미치는 요인에 관한 연구
1. 기업의 외부요인
(1) 동종업계의 정보화 정도
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