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Corporate Social Marketing" in the Handbook of Marketing and Society, edited by P N. Bloom and G. T. Gundlach, Thousand Oaks, CA: Sage
Fishbein,M.&Ajzen,I.(1975). Belief,Attitude,Intention and Behavior』, Addison-Wesley, 6 Frankental, P.(2001).Corporate social responsibility a PR invention?.Corpora
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Corporate Social Marketing" in the Handbook of Marketing and Society, edited by P N. Bloom and G. T. Gundlach, Thousand Oaks, CA: Sage
Fishbein,M.&Ajzen,I.(1975). Belief,Attitude,Intention and Behavior』, Addison-Wesley, 6 Frankental, P.(2001).Corporate social responsibility a PR invention?.Corpora
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Corporate Social Marketing" in the Handbook of Marketing and Society, edited by P N. Bloom and G. T. Gundlach, Thousand Oaks, CA: Sage
Fishbein,M.&Ajzen,I.(1975). Belief,Attitude,Intention and Behavior』, Addison-Wesley, 6 Frankental, P.(2001).Corporate social responsibility a PR invention?.Corpora
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