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customer satisfaction. Social marketing also can save marketing expense more than existing marketing strategies, and the effect is bigger than those things.
≪ … 중 략 … ≫
Chapter2. Theoretical Background
1. Definition of Social Media
In the past, Media is only produced from
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Social Commerce?
◦ Business Model
◦ Social Commerce Categories
▪ Social Commerce in Korea
◦ E-Commerce Market Trend
◦ Korean Social Commerce Business Model
▪ Competitors Analysis
02. Internal Environmental Analysis
▪ History
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Social and Phychological Determinants of Emotional States", Psychologcal Review, Vol. 69, pp. 379-399.
[22] Simon, H. A.(1967), "Motivational and Emotional Controls on Cognition", Psychological Review, Vol. 74, pp. 29-39.
[23] Williams et al.(1988), Research Methods and the New Media(NY: The Free Pr
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Customer (소비자분석)
3. 신한카드 SWOT분석
(1) 강점 (Strength)
(2) 약점 (Weakness)
(3) 기회 (Opportunity)
(4) 위협 (Threat)
4. 신한카드 STP분석
(1) 시장세분화 (Segmentation)
(2) 목표시장선정 (Targeting)
(3) 포지셔닝 (Positioning)
5. 신한카드 마케팅 사례
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customer-oriented value', and thus, explores some "creative presentation strategies" whereby individual companies' interests and social or public interests can be compromised through 'creative activities' and 'equal-value consumerism' for an ultimately effective management strategies for silver busi
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미디어의 특성 7
2.2 모바일 미디어에 관한 국외연구 9
2.3 스마트폰의 정의 및 특성 11
2.4 소셜미디어의 개념 및 특성 17
2.4.1 소셜미디어의 정의 17
2.4.2 소셜미디어의 종류 18
2.4.3 소셜미디어의 특성 19
2.5 커뮤니케이션
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미디어 윤리
1. 사회윤리학과 언론
2. 언론미디어의 전통적 윤리관
1) 신문․출판 윤리
2) 방송윤리
3) 정보통신 윤리
3. 미디어와 사회책임주의
4. 전문직업주의와 미디어 윤리
Ⅲ. 방송․통신 융합시대 미디어 윤리
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media and the Internet, that appearance is important. Thirdly, it will be ultimately the way of protecting adolescents' subjecthood from the excessive influence of lookism to encourage experience and activities which help adolescents to think seriously about themselves and concentrate on exploring t
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media Systems Inc. 180 F. 3d (9th Cir. 1999).
Robinson, S.(2000, Sep. 3). Napster effect may extend beyond music. http://www.zdnet.com/intweek/stories/news/0.4164.2623031.00.html.
Sony Corp. of Am., v Universal City Studio, 464 U.S. (1984). I. 서론
1. 연구의 배경 및 목적
2. 연구의 방법 및 구
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미디어, 2000
윤세남, {서비스 전략의 7가지 비밀}, 한올출판사, 2004
박명호, 조형지, {고객만족 개념의 재정립}, [한국마케팅저널]
노순규, “고객만족경영혁신”, [한국산업경영연구원회보]
한국능률협회, “2005년 제14차 KCSI(Korean Customer Satisfacti
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media buying.
♦ Won over a highly skeptical medical community as the first chiropractor to target MDs for informative in-service demonstrations, classes, and booths: 1. Objective(목표)
2. Skills Summary(업무스킬)
3. Professional Experience(경력1Page)
4. Professional Experience,
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customers over the phone
Provide customer service to resolve queries
Jun 09 - Aug 09
(Temp) Customer Service Officer
Provide customer service to stock broking enquiries
Resolve customer problems in a timely manner
Mar 09 - May 09
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