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of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, Vol.21(September), 1994, pp. 354-365. Ⅰ. 문제제기
Ⅱ. 이론적 배경
1. 제조국 효과와 관련한 기존연구
2. 소비자의 사전지식(prior knowl
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Consumer Research, 9(3), 245∼262.
R. Ohanian, (1991) The impact of celebrity spokespersons\' perceived image on consumers\' intention to purchase, Journal of Advertising Research, Vol.31, No.1, pp.46-54.
Y. W. Shin, and C. H. Cho.(2014). A Study on Advertising Effectiveness of Source Expertness and
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of Consumer Research, Vol. 19(September), pp. 256-270.
----------------------. and Kent B. Monroe(1988), "The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations," Journal of Consumer Research, Vol. 15(September), pp. 253-264.
Rashmi Adaval & Kent B. Monroe(1995), "The M
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Consumer Reports와 같은 잡지는 월간으로 수 많은 제품종류와 브랜드에 대한 정보를 수록하고 있다. 소비자가 사전에 접한 광고정보를 기억하고 있다면 과연 이같이 복잡한 정보 중에서 광고된 브랜드를 찾아내서 평가에 활용할 것인가에 대한
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구매의도 습관
개인적 규범
브랜드에
대한태도 Ⅰ. 서 론
Ⅱ. 이론적 배경
Ⅲ. 외국 브랜드에 대한 소비자의 선택에 관한 가설
Ⅳ. 연구 설계
1. 제품 선정
2. 변수의 조작
3. 설문 대상자 선정과 절차
Ⅴ. 검증 결과
Ⅵ. 결 론
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소비자 삶의 도처에 있다. 그것은 구전효과 혹은 narrative 효과를 넘어서서 심리적 거리 차원의 효과를 생각해보라고 마케터에게 조언할 수 있다.
둘째, 우리 연구는 선도 브랜드와 경쟁하는 기업에 시사점을 가진다. Primary features에 있어 선도
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of consumer satisfaction with retail outlets. J Retailing 57(3): 68-85.
Woodside AGFrey LLDaly RT (1989). Linking service quality, customer satisfaction and behavioral intention. J Health Care Marketing 9(4): 5-17.
Yi YJLa SA (2003). The Relative Effects of Three Dimensions of Service Quality on CS.
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and training in Mental Retardation, 16(2), 97-102.
Kregel, J., Wehman, P., & Banks, P. D.(1989). The effects of consumer characteristics and type of employment model on individual outcomes in supported employment. Journal of Applied Behavior Analysis, 22, 407-415.
Lewis, D., Johnson, D., Bruininks,
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and physical problems for adolescents whose sound self-consciousness about beauty is yet to form.
The question of which values adolescents have is further linked to the future of society and a country as well as is a question associated with the adolescents' own growth and development. As a result o
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and social support for exercise-diet compliance of patients on hemodialysis. Unpublished master’ thesis, Yonsei University, Seoul. 2007
Lee JH, Ahs SH, Song JH. Factors influencing malnutition in maintenance hemodialysis patients. Korean J Nephrol 2000;19(5):778-783
Maller OC, Dubous N, Cardello AV(
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social environment and mild climate. In addition, the cost of living in Australia is not high, which relieves my familys burden. As there are also many students from different countries, it helps me to understand other countries culture.
As shown above, I want to gain many precious things from this
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*서론 : My long-term goal is to become an influential leader in the fashion industry. Drawing on strong practical knowledge as well as a sense of social responsibility and professionalism, I aspire to contribute to the development of both the culture and the economy in Korea and elsewhere in Asia.
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on a 4.3 scale)
March 1900 ~ February 1900: xx girl’s High School
SPECIAL ACTIVITIES
Experienced as a English tutor for children at YBM-SISA English institution, Seoul for 4 months in 1900
SKILLS AND CAPABILITIES
Communicate well in speaking, listening, reading, and writing
Capable of dealing with
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on a 4.3 scale)
March 1900 ~ February 1900: xx girl’s High School
SPECIAL ACTIVITIES
Experienced as a English tutor for children at YBM-SISA English institution, Seoul for 4 months in 1900
SKILLS AND CAPABILITIES
Communicate well in speaking, listening, reading, and writing
Capable of dealing with
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on a 4.3 scale)
March 1900 ~ February 1900: xx girl’s High School
SPECIAL ACTIVITIES
Experienced as a English tutor for children at YBM-SISA English institution, Seoul for 4 months in 1900
SKILLS AND CAPABILITIES
Communicate well in speaking, listening, reading, and writing
Capable of dealing with
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