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visitor center. Journal of Interpretation, 11(2), 1-13.
Myers, J. H.(2001). Measuring customer satisfaction: hot buttons and other measurement issues. Chicago, Ill: American Marketing Association.
Oh, H.(2001). Revisiting importance-performance analysis. Tourism Management, 22(6), 617-627.
Pritchard
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Evaluation, and Consumers' Perceptions of Quality, Journal of Marketing, Vol. 57(October), 1993, 18-34.
Tse, David K. and Peter C. Wilton, "Models of Consumer Satisfaction Formation: An Extension," Journal of Marketing Research, Vol. 14 (January), 1988, 4-11.
William Boulding, A. Kalra, R. Staelin,
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Evaluation)
4.3. 대안 평가의 요인
5. 단계 4: 구매 결정 (Purchase Decision)
5.1. 구매 의도 (Purchase Intention)
5.2. 구매 의사 결정의 요인
6. 단계 5: 후속 동작 (Post-purchase Behavior)
6.1. 만족도 평가 (Evaluation of Satisfaction)
6.2. 제품 사용 및 경
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evaluation of Kimpo international Airport between airport visitors and an airliner's employees and critical factors influencing satisfaction of airport customers. According the results of this study, the airliner's employees' evaluation of all service quality factors are lower than those of the airp
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Ⅰ. 서 론
최근 기업들은 자사의 제품에 대해서 대외적으로 공신력이 있는 기관에서 만들어진 객관적 증빙을 광고 또는 홍보에 사용하는 경향이 늘어나고 있다. 예를 들어, 자동차 회사들이 권위있는 기관의 자료를 기초로 고속주행속도
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attributes and resettlement ratio following real estate policy derived significant study results. It is considered that of the variables included in original residents’ attributes put forth by this study in the process of positive analysis, those of satisfaction with current abode, reasons related t
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