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and Finance of
GM’s Leadership & Entrepreneurship
Alfred Sloan (1875~1966)
조직이론의 대가
마케팅 중심 경영
항상 배우는 자세
John F. Smith
관료제 타파, 복합적 의사 결정
소비자 중심 마케팅 + 표준화
Opinion
참고문헌
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Smith, Daniel C. (1992), "Brand Extensions and Advertising Efficiency: What Can and Cannot Be Expected," Journal of Advertising Research, 32, November, 11-20. Ⅰ. 서 론
Ⅱ. 연구배경
2.1 고객자산
2.2 브랜드자산
2.3 고객자산과 브랜드자산 간의 차이
Ⅲ. 연구 모형 및 가
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Press, 1980)
Masao Abe, "A Dynamic Unity in Religious Pluralism: A Proposal from the Buddhist Point of View," The Experience of Religious Diversity, ed. John Hick and Hasan Askari (Brookfield: Gower Publishing Company, 1985)
Wilfred C. Smith, Faith and Belief (New Jersey: Princeton University Press,
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Smith, Barry(1990), "On the Austrianness of Austrian Economics." Critical Review 4, No. 1-2, Winter-Spring 1990.
Vanberg, Viktor J.(1986), "Spontaneous Market Order and Social Rules: A Critical Examination of F. A. Hayek's Theory of Cultural Evolution." in Rules and Choice in Economics. London: Rou
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