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products on longterm orientation,” Journal of Korea Design Forum, 43, 119130. Ⅰ. 서 론 2
Ⅱ. 이론적 배경 및 가설 7
1. 지각된 위험과 브랜드 충성도 3
2. 문화적 거리의 조절효과 7
가. 집단주의성의 조절효과 4
나. 위험감수성의 조절효과 6
다. 장기
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products, Advances in Consumer Research, 6, 1990, pp. 438-444.
Engel. J. F. & Blacwell, R. D. & Miniard, P. W., Consumer Behavior(7th ed.), New York : Dryden Press, 1993.
Lee, Myounghee & L. D. Burns, Cross-Cultural analysis of Clothing Purchase Criteria, Proceedings 48th, International Textile and
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We could easily find out that most of our friends love to buy name brand products such as Nike, Adidas. Of course, these phenomena aren’t found only among teenagers. Chanel, Louis vuitton, Audi, or Rolls-Royce. Adults also spend money on buying high-priced products and they are proud of it. By the w
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등을 고려, 소비자의 기대를 반영해 소비자가 만족할 수 있는 틈새시장의 상품을 개발하는 것이 바람직하다.
(3) 품질에 대한 정보제공
표시실태 조사 결과, 표시상 으로는 대부분의 PB상품과 NB 상품이 성분ㆍ함량에 있어 차이가 없었지만 햄
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brand equity, as suggested, the role of brand equity as a return-on-investment measure in marketing is revealed.
- Fifth, generalizability of the findings can be enhanced, replicating this study with more product categories, including profit or nonprofit services and industrial products, different t
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products category also has potential to grow.
Therefore through this research, Ican get conclusion that interface and the marketing of sellers are important to boost the customer’s interest in open markets and it is essential that sourcing the brand products, providing the shopping experience, reinf
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Brand)
4.2 Product Development
4.3 International Pricing
4.4 Market Pricing
4.5 International Advertising
4.6 International Promotion
4.7 Personal Selling
4.8 International Distribution
CHAPTER 5: RESEARCH FINDINGS
5.1 Managerial Implications
CHAPTER 6: CONCLUSIONS
CHAPTER 7: SUPPL
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1. introduction of loreal
Worldwide leader in cosmetics
27 global brands
5 key expertises: hair care, hair color, skincare, make-up, fragnances
67,662 employees worldwide
? 17,2 billion consolidated sales in
2008
-> market share: 15.8%
Products: 130 countries
2. industrial analysis (5 f
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브랜드 연상과 태도의 강도 및 저항에 관한 연구에서와 같이 우리는 제품과 적합한 더 강한 신념은 변화에 더 저항하도록 만들며, 그 제품이 덜 희석되도록 만드는가에 관해 조사했다. 선도제품에 대한 신념 네트워크에 관한 강도에 관한 우
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products/java-media/jmf/2.1.1/guide/JMFTOC.html, November 1999.
SUN, “JavaTM 2 Platform Standard Edition 5.0 API Specification”, http://java.sun.com/j2se/1.5.0/docs/api/.
Rob Gordon, Stephen Talley, Robert Gorden, “Essentail JMF-Java Media Framework”, 1999.
MPEG 시스템 /유시룡, 장규환, 이병욱, 김
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