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earch, 27(3), 251-262.
Shiv, B. & Fedorikhin, A. (1999). Heart and mind in conflict: The interplay of affect and cognition in consumer decision making. Journal of Consumer Research, 26(3), 278-292. 연구방법:
결과 및 논의:
참고문헌:
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Brand Purchase: A Two Model of Choice, Journal of Marketing Rsearch, 25(May). 134-144. Ⅰ. 서 론
Ⅱ. 문헌연구
1. 스포츠 산업
2. 캐릭터 산업
1) 캐릭터의 정의
2) 캐릭터의 분류와 평가기준
3) 캐릭터 마케팅과 캐릭터 산업
3. 브랜드 선택행동
1) 브랜드
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의미
광고소구의 유형에 대한 기존 문헌의 고찰
연구가설
광고유형과 준거가격과의 관계
소비자 지식과 준거가격의 폭과의 관계
브랜드명과 준거가격의 수준과의 관계
관여도와 준거가격의 수준과의 관계
방법론
실험결과
2.결론
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Models of Brand Choice", In Advances in Consumer Research. vol. 19, Ed. John F. Sherry and Brian Sternthal. Provo, UT: Association for Cosumer Research, 251-252.
Novak, Thomas P.(1990), "A Framework for Consideration Set Formation", Working Paper, New York: Graduate school of Business, Columbia Univ
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Brand Equity Has Become Oh So Fashionable," Marketing News, March, 9.
Smith, Daniel C. (1992), "Brand Extensions and Advertising Efficiency: What Can and Cannot Be Expected," Journal of Advertising Research, 32, November, 11-20. Ⅰ. 서 론
Ⅱ. 연구배경
2.1 고객자산
2.2 브랜드자산
2.3 고객
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Brand)
4.2 Product Development
4.3 International Pricing
4.4 Market Pricing
4.5 International Advertising
4.6 International Promotion
4.7 Personal Selling
4.8 International Distribution
CHAPTER 5: RESEARCH FINDINGS
5.1 Managerial Implications
CHAPTER 6: CONCLUSIONS
CHAPTER 7: SUPPL
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Choice Explanations of Turnout: An Empirical Test," Public Choice. Vol. 98. 171-185.
Macy. Michael. W. 1989. "Walking Out of Social Traps : a Stochastic Learning Model for Prisoner's Dilemma," Rationality and Society. Vol. 1. 197-219.
Macy. Michael. W. 1993. "Backward-Looking Social Control. America
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a wireless LAN Tranceiver system using DSP technologies. I first made the simulation model of IEEE802.11a wireless LAN system. Then, I analyzed the performance of the wireless LAN system through computer simulation. Next, I organized IEEE802.11a wireless LAN test bed to demonstrate the performance o
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A Study on the Education Programs for Employees in Coffee Restaurants from the Employers` Viewpoint. Korean J Culinary Res 15(3): 271-283.
Oliver RL (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. J Marketing Res 17(4): 460-469.
Parasuraman AZeithaml VABerry
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A., J.B.Knight, and R.H.Sabot(1991), "Public Sector Employment, Rent
Seeking and Economic Growth", Economic Journal, Vol.101.
Goel, R.K. and D.P.Rich(1989). "On the Economic Incentives for Taking Bribes".Public Choice, Vol.61.
Leonard, H.B. and R.J.Zeckhauser(1987). "Amnesty, Enforcement, and Tax
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down to one concept and began defining the proportion of the car and explored the unique form and shape for the concept. While I was training, I learned not only how to develop a design, but I also learned how to work with other co-workers such as alias modelers, clay modelers, and engineers for my
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