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The Dynamics of Trust Within and Between Organizations, Journal of Marketing Research, 29(Aug.)
31. Oliver, Richard L.(1999), Value as Excellence in the Consumption Experience, in Consumer Value: A Framework for Analysis and Research, orris B. Holbrook(ed.), New York: Routledge
32. Robert F. KELLY,
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3
Explain about product and give some factual examples
Explain about price and give some factual examples
Explain about place and give some factual examples
Explain about promotion and give some factual examples
Conclusion
Demonstrate how companies decide on 4Ps in international markets
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the field of Foodservice is changing more variously and they make their own mechanism in order to have competitiveness power. All of there phenomenon are for making new value. Through this change of consumption pattern, we can increase our ability to compete for the newly made market by focusing on
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Marketing Research, Vol.1 (September), 24-33
14) Keller, Kevin Lane(1993), "Conceptualizing, Measuring and Managing Customer-Based Equity", Journal of Marketing, 1-22.
15) Kamakura, Wagner A and Gary, J Russell (1993), "Measuring Brand Value with Scanner Data", International Journal of Research in M
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A., “Dimensions of Information Systems Outsourcing”, Proceeding of the fifteenth Conference on Information Systems, (1994).
Razzaque, Mohammed Abdur and Chang Chen Sheng, “Outsourcing of Logistics Functions : a Literature Survey”, International Journal of Physical Distribution & Logistics Management
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