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of goal-directed behavior : Attitudes, intentions, and perceived behavioral contorl. Journal of Experimental Social Psychology 22, 453-474.
2. Weitzel, M.H.(1989) A test of the health promotion model with blue collar workers. Nursing Research, 38(2), 99-104. *다변수 회귀분석에 대한 이론적 개요
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모델
2. 연구 대상
3. 연구 절차
4. 조사 도구
5. 자료의 수집 및 분석
Ⅳ. 연구결과 및 논의
1. 표본과 자료수집
2. 요인분석
3. 신뢰도분석
4. 상관관계분석
5. 다중회귀분석
Ⅴ. 결론
1. 연구의 의의 및 시사점
2. 연구(실습)의 한계점
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of the TPB over the HBM.
TPB is an expansion of the Theory of Reasoned Action(TRA) with the addition of the construct, perceived behavioral control. The revised model has been shown to yield greater explanatory power than the original TRA for goal-directed behaviors.
The process of TPB instrument de
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behavioral model of Leisure participation, based on Leisure attitude, motivation, and satisfaction, Leisure studies, 12, 61-70.
Shichman, S., and E., Cooper.(1984). Life satisfaction and sex role concept, sex roles 11, 227.
Sneegas, J.J.(1986). componets of Life satisfation in middle and Later Life
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behavioral model of Leisure participation, based on Leisure attitude, motivation, and satisfaction, Leisure studies, 12, 61-70.
Shichman, S., and E., Cooper.(1984). Life satisfaction and sex role concept, sex roles 11, 227.
Sneegas, J.J.(1986). componets of Life satisfation in middle and Later Life
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약함
가치, 태도 그리고 행동의 관계는 또한 계층에 따른 가치-태도-행동 모델로서 표현됨 Abstract
Introduction
The theory of planned behavior(TPB)
Consumer values and TPB
Detecting consumer values
Conceptual model and research hypotheses
Methodology
Results
Discussion
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of Small & Medium Enterprises in Korea", Korea Small Business Institute.
Malhorta, Y.(1998), "Business Process Redesign; An Overview," IEEE Engineering Management Review, Fall.
Mohr, J. J. and R. Spekman, "Characteristics of Partnership Success : Partnershp Attitudes, Communication Behavior, and Con
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of Small & Medium Enterprises in Korea", Korea Small Business Institute.
Malhorta, Y.(1998), "Business Process Redesign; An Overview," IEEE Engineering Management Review, Fall.
Mohr, J. J. and R. Spekman, "Characteristics of Partnership Success : Partnershp Attitudes, Communication Behavior, and Con
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of consumer characteristics and type of employment model on individual outcomes in supported employment. Journal of Applied Behavior Analysis, 22, 407-415.
Lewis, D., Johnson, D., Bruininks, R., Kallsen, L., & Guillery, R. P. (1991). Costs and benefits of supported employment in Minnesota. Minneapol
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of consumer satisfaction with retail outlets. J Retailing 57(3): 68-85.
Woodside AGFrey LLDaly RT (1989). Linking service quality, customer satisfaction and behavioral intention. J Health Care Marketing 9(4): 5-17.
Yi YJLa SA (2003). The Relative Effects of Three Dimensions of Service Quality on CS.
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