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menu and etc. But we think they won’t threat Seorae’s position. For example, in Shin-chon, Seorae is full of customers when compared with other similar restraint. It means that if Seorae do their best to keep their strengths: like cleanliness, development of new products, their success will be kept
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and support
Customer-centric custom ice cream
Happysong, X-Factor event, create your own products in stores by offering fun
Positive corporate image
W
Latecomer: Entered late the competitive market
Low awareness, few stores, small store size
Unfamiliar how to order and menu name
Somewhat
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