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brand based on past researches and to review effects of the consumer perception factors affecting private brand preference.
Second, to set up research model specifying relationships among price perception, information search and experience, quality perception and private brand preference.
Third, to
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information search.
Result of study from regression analysis was shown that time-orientation, knowledge and innovative have a negative effect on perceived risk, but recreational orientation has a positive effect on perceived risk. Because of relationship between shopping experience and perceived ri
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positive projections by the company had been misleading.
- 그 해에 예측하지 못한 손해가 있었지만, 4.5 billion 이상의 네덜란드 화폐( $2.5 billion) 화가 난 회사의 오해하기 쉬운 행동에 의해 사기꾼 같은 미국 투자자들이 소송을 했다.
With rumors of a takeover or a
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brand through this stickiness. This study suggests several effects on theoretical and practical area, and offers important theoretical backgrounds for the study of web stickiness. <요약>
본 연구는 웹 상의 브랜드역할과 브랜드 충성도에 대한 개념, 흡입력에 대한 개념제시와 함께
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information of "Red Bull"
a. TV or Radio
b. Newspaper
c. Internet
d. Store
e. 기타 ( )
2. How do you think about Red Bull‘s image?
a. very positive
b. positive
c. so so
d. negative
e. very negative
부록 - 설문조사 결과 및 통계
RED BULL 설문 조사 결과
1. Red bull이라는 브랜드를 알고 있는
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information processing view," Journal of Marketing Research, 17(May), pp.173-186.
Campbell, Margaret and Kevin Lane Keller(1997), "The impact of Brand
familiarity on advertising repetition, Advances in Consumer Research, p. 251.
Diamond, Daniel S.(1968), "A qualitative approach to magazine advertis
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Familiarity and Trust," Omega, Vol. 28, 2000.
Hoffman, D. F., Novak, T. P and Peralta, M., "Building Consumer Trust Online," Communication of the ACM, Vol. 42(4), 1999.
Jarvenpaa, Sirkka L. and Tractinshy, Noam, "Consumer Trust in an Internet Store : A Cross-Cultural Validation," Journal of Computer
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positive effect on the perceived usefulness in Research 1 and Research 2, while having a negative impact on the ease of use. The quality of the DAS service outcome and the resulting perceived enjoyment are connected with the “user’s active and independent management and control of personal informati
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Information Technology, Inc.
P. Kotler(1997), Marketing Management Analysis, Planning, Implementation, and Control 9th ed, p.9
S.H.Barteley(1985), Principles of Perception, The Free Press, p.22
Sleight. S. (1989), "Sponsorship : What it is and How to use it"
대한스포츠경영연구소 (2007), 『Power 스포
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브랜드화를 통한 한류관광의 지속성에 관한 연구”, 경희대학교 관광대학원, 석사학위논문, 2006
유상철 외, “한류의 비밀”, 생각의 나무, 2005
이형호, 한브랜드화 지원전략, 2004
중앙일보, [시론] 한류, 일시적 유행 넘어서려면, 2005.11.29
채지
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brands about cosmetics(LG life and health, Korean Cosmetics, Medi hill, Dr.Phamor), electronics(Cuckoo electronics, Body friend), Bag(Erobe), Baby product(Medience, Angfang) Curriculum Vitae
1.PERSONAL INFORMATION
2.EDUCATIO
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positive role model for co-workers, successful managers must also be capable of inspiring others to recognize, develop, and apply their talents to their utmost potential to reach a common goal. These are the traits I hope to demonstrate when I'm a manager.
40. Why did you decide to seek a position i
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