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goal-directed behaviors.
The process of TPB instrument development was described, using example from the study of smoking cessation behavior in military smokers. It was followed by a discussion of reliability and validity issues in operationalizing the TPB.
The TPB is a useful model for understandin
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- 페이지 12페이지
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- 등록일 2002.02.15
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of residential curbside recycling:무 observational study. Journal of Environmental Education, 29(2), 37-42.
Oskamp, S.(2000). A sustainable future for humanity? How can psychology help? American Psychologist, 55, 496-508.
Schultz, P. W., & Oskamp, S.(1996). Effort as a moderator of the attitude-be
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- 페이지 16페이지
- 가격 2,900원
- 등록일 2007.02.14
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the World Wide Web : A Structural Equation Modeling Approach, Ph.D. Dissertation, Drexel University.
Straub, D., M. Limayem, and E. Karahanna-Evaristo, 1995, "Measuring System Usage: Implications for IS Theory Testing", Management Science, Vol.41. No.8, pp.1328-1342.
Szajna, B., 1996, "Empirical Eva
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- 등록일 2002.12.18
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participants surveyed using questionnaires from 25 different small & medium Business in Pusan.
The research model and associated hypotheses were tested by following statistical techniques: reliability test, regression, t-test and ANOVA.
The findings of this study are follows;
1. It was found that g
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- 등록일 2002.09.16
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The Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitudes", Journal of Business Research.
Zeithaml, Valarie A. (1988), "Consumer Per- ceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence", Journal of Marketing, Vol.52 (July), 2-21.
Zeith
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- 페이지 87페이지
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- 등록일 2002.03.20
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