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43, 1979, pp.65-74.
[7] ๊น๋ฒํ, โํด๋์ธํฐ๋ท์ ์ ์ ์ฐ์
๊ตฌ์กฐ ์ ํ์ ๊ดํ ์ฐ๊ตฌ,โ์ฃผ๊ฐ๊ธฐ์ ๋ํฅ ์ 1143ํธ,
์ ๋ณดํต์ ์ฐ๊ตฌ์งํฅ์, 2004/04/28
[8] http://www.pii.or.kr/intro/biz06.asp
[9] ๊น์์ถ, โํด๋ ์ธํฐ
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Smallwood, Dennis E. and John Conlisk (1979), "Product Quality in Markets Where Consumers are Imperfectly Informed," Quarterly Journal of Economics, 93(February), pp.1-23.
Sore
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purchase intentions, Journal of Business Research, 54(Oct), 11-24.
Mohr. Lois A. and Mary Jo Bitner(1995), "The Role of Employee Efforts in Satisfaction with Service Transactions," Journal of Business Research, 32, 239-252.
Singh, J.(1988), Consumer complaint intentions and behavior: Definition and
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Behaviors in the Stage of Purchase Decision Making for Apparelใ, pp10-22
- ํ์ํ, ใ์๋ฅ ๊ตฌ๋งค์์ฌ๊ฒฐ์ ๊ณผ์ ์ ์ฐ๋ น๋ณ ์ฐจ์ด๋ถ์ใ, 1999
- Duncan, C.P. and R.W. Olshavsky, ใExternal search: The role of consumer beliefsใ, Journal of marketing research, vol.14, pp.32-43, 1992
- Engel, Johns F,.
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Behaviors of Cale TV Home Shopping Customers ์ด์ง์ฐ, ์ฐ์๋ํ๊ต ๊ฒฝ์ํ์ ๋ํ์, [2005] [๊ตญ๋ด์์ฌ]
4. ์ธํฐ๋ท ์ผํ๋ชฐ์ ์๋น์ ๊ตฌ๋งค์์ฌ๊ฒฐ์ ๊ณผ์ ์ ๊ดํ ์ฐ๊ตฌ : ์ ๋ณดํ์๊ณผ ๊ด์ฌ๋๋ฅผ ์ค์ฌ์ผ๋ก = A Study Purchase Decision-Making Process of the Internet Shopping Mall Consume
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Purchase decision time(๊ตฌ๋งค๊ฒฐ์ ์๊ฐ)
-๋ง์ ์๋น์๊ฐ ์งง์ ๊ตฌ๋งค๊ฒฐ์ ์๊ฐ์ ๊ฐ์ง
-์คํฌ์ธ ์
์ธ ๊ตฌ๋งค์์ 50%๊ฐ ์ฆ๊ฐ์ ์ธ ๊ตฌ๋งค๊ฒฝํฅ, ๋จ์ง 5%๊ฐ ๋ช ์ฃผ์ ๊ธด ๊ธฐ๊ฐ์ ๊ณ ๋ ค
-์๊ตฌ์ฌ์ ๊ฒฝ์ฐ ์ข ๋ ์๊ฐ์ ๊ณ ๋ คํ๋, ๋ํ์ฃผ๋ฐฉ๊ธฐ๊ธฐ์ 36%๊ฐ ๋จ์ง ํ๋ฃจ์์ ๋ช
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๋ฉ๋ดํผ์น๊ธฐ
