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relationship quality)에 대한 연구 주제가 또한 활발히 발전되어져 왔다. 기존의 연구들은 주로 서비스산업의 기업과 그들의 고객간의 관계의 질을 측정해 왔으며, 또한 공급자인 제조업자와 판매자인 유통업자 사이의 관계를 연구하기도 하였다.
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Relationships, Journal of Services Marketing, in Press.
Zeitharnl, Valarie A., Leonard L. Berry and A. Parasuraman(1996), The bahavioral consequences of service quality, Journal of Marketing, 60(April), 31-46. Ⅰ. 문제제기 및 연구방법.
Ⅱ. 정의 및 이론적 배경.
2.1. 서비스 실패
2.2.
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Relationship Quality Components: A Confirmatory Factor Analytic Approach", Personality and Social Psychology Bulletin, 26(3), 340-354
Keller Kevin Lane (1993), "Conceptualizing, Measuring, and Managing Customer-Based Equity", Journal of Marketing, 57(1), 1-22
Linn Carolyn A. (1999), "Online-Service
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relationship quality on customer retaliation. Marketing Letters, 17(1), 31-46.
Gregoire, Y & Fisher, R. J(2008). Customer betrayal and retaliation: when your best customers become your worst enemies. Journal of the Academy of Marketing Science, 36(2), 247-261.
Lee. J. E, Watkins. B(2016). YouTube vl
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Quality in child care: What does research tell us?. Washington, D.C.:NAEYC. 1-19, 1987.
Phillips, D., Scarr, S. & McCartney, K. Child care quality and children's social development. Developmental Psychology, 30. 537-543, 1987.
Pianta, R. C., Nimetz, S. L. & Bennetti, E. Mother-child relationships, t
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quality)
2. 인터넷 미디어 마케팅 전략
가. 바이럴(viral) 마케팅
나. 웨캐스팅(Webcasting) 활용
다. 디지털스토리텔링
라. 협업 블로거 마케팅 전개
마. 정책고객관리 기법(PCRM : Policy Customer Relationship management)
바. 온라인여론 모니터링
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relationship between the GMS and firms' global market performance.
≪ … 중 략 … ≫
CHAPTER 3
METHODOLOGY
3.1 Marketing and Management
Marketing is “the method of planning and executing the conception, pricing, promotion,and distribution of ideas, goods, and services to creat
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quality manager assistant.
The father is very conservative, but on the other hand, the mother is very open-minded. I have never seen that my father and my mother have fought in their lives. And I have fought with my brother several times with silly things when we were young, but our relationship gre
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