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and to review effects of the consumer perception factors affecting private brand preference.
Second, to set up research model specifying relationships among price perception, information search and experience, quality perception and private brand preference.
Third, to test hypotheses derived from t
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（Consumers’ perception）
Store environment
↓
Merchandise price
Merchandise quality
Employee service quality
──────────────────── 1. Retailer as brands
2. Retailer image’s dimensions
3. Brand assortment
4. Future research priorities
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Store Patronage : Downtown vs Outlying Shopping Centers,?Journal of Retailing Vol. 53, 1977.
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Brunner, J. A. and J. L. Mason, ?The Influence of Driving Time upon Shopping Center
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PREFERENCE OF HOTEL BOOKING
ATTRIBUTES, POST COVID-19 PANDEMIC _2021 Kamakshya Parsad Nayak
Punjabi University, Patiala
impact-of-covid-19-on-tourism-in-singapore _ 2020 Visa
COVID-19 Impacts and Recovery Strategies: The Case
of the Hospitality Industry in Spain _2020Jose Miguel Rodriguez-Anton
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and Performance," Journal of Marketing, Vol. 49(Winter), 13-25.
Shapiro, B. P(1977), Sales Program Management: Formulation and Implementation, New York: McGraw-Hill Book Company.
------------(1986), "Keying in on convenience.", Chain Store Age Executive, Februrary, 11-12
Stern, L. W. and A. El-Ansar
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and Human development, 65(3), 203~229.
* 본 연구에 사용된 각종 신문보도와 정부 보도자료, 여러 시국선언문 및 국회 건설교통위원회 회의록은 참고문헌에 직접 언급되지 않았습니다. 1. 서 론 - 1
2. 이론적 배경 - 2
2.1 이미지 이론의 배경 - 2
2.2
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and build up self-control effecting feeling. ‘Image rolling paper' forms a harmony through relation on/off line.
The performance of developed program effectiveness is as follows. The Juveniles going through the educational programs can confirm their heightened value in game perception, self-respect,
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preference)를 명확하게 파악하여 추후에도 많은 설계자들이 다양한 방식의 분석을 통한 풍부한 아이디어의 개선책은 소비자의 감성만족감을 충족시켜 제품 경쟁력 향상과 동시에 소비자의 구매력을 높일 수 있을 것이며 이는 결국 기업의 경쟁
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이미지 ······················10
1. 기업이미지의 정의··················10
2. 기업이미지의 형성과정·····················11
3. 기업이미지의 역할 및 중요성················12
제 4 절 기업이미지와 스
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perceptions, Tourism Management.
J. Jun 강원랜드. & 강원랜드. W. McCleary(1999). “Classifying US association meeting planners based on international destination selection criteria: a case study of South 강원랜드orea", Hospitality Management 18.
Jung, S. A(1999). "the perception of 강원랜드orea as a
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