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The first section of International Marketing offers an overview of international marketing. The next section deal exclusively with the uncontrollable elements of the environment and their assessment, followed by chapters on assessing global market opportunities.
국제 마케팅의 첫 번째 부분은 국제 마
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Internationalization of Zara
(1) Internationalization
(2) Market Selection
(3) Market entry strategies
3. The business strategy of Zara
(1) Vertical Integration
(2) Products in small batches with wide range
(3) Use of IT technology to predict consumer’s taste and demand
(4) Marketing Str
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marketing capabilities, industry characteristics, market characteristics, sales/market share expansion, profit increase/cost reduction
<국문 초록>
중소수출기업의 마케팅 성과 유형에 관한 연구
성과는 다양한 개념을 지니고 있으므로 다중 측정 방법으로 측정되어야 하
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of the Effects of the WTO Agreement on Sanitary and Phytosanitary Trade Regulations, Journal of International Economics Law, pp. 377-405.
Schmitz, A., Firch, R. S. and Hillman, J. S. (1981) Agricultural Export Dumping : The Case of Mexican Winter Vegetables in the US Market, American Journal of Agri
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the Internet, The Rise of the Infomediary, Jun 26, 1999
Timothy A. Welsh, Capturing Database Marketing Opportunities in Insurance, 삼성화재 제5회 국제심포지움, 1999
Turban Efraim, Electronic commerce On The Internet, 1996
Tsutomu Yagi, EC입문, 중경출판, 1996
목차
Ⅰ. 서론
Ⅱ. 사이버마케팅
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Marketing and the Internet: Experiences of Website use and perceptions of export barriers among UK business", International Marketing Review, Vol. 14, No.5, 1997.
Cavusgil, S. T. and Zou, Shaoming, "Marketing Strategy-Performance Relationship : An Investigation of the Empirical Link in Export Marke
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the standardization, configuration-coordination, and integration perspectives of international marketing strategy. Many researchers have developed a conceptual model that links the international marketing strategy to a firm's global market performance. On the basis of a survey of business units com
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of Business ethics, 50(3), 239~252
Nelson, K. A. (2004), Consumer Decision making and image theory: Understanding value-laden decisions. Journal of Consumer Psychology, 14(1&2), 28-40
Ruby R. Brougham and David A. Walsh (2007), Image Theory, Goal Incompatibility, and Retirement Intent, The internati
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마케팅에 관한 이론적 고찰
제3절 수출마케팅 전략의 개념 및 모형
제3장 우리나라 중소기업의 수출마케팅 사례분석
제1절 분석의 틀
제2절 사례분석
제3절 시사점
제4장 중소기업의 시장지향적 수출마케팅 전략
제1절 수출
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The Devate Goes On: Global vs. Local Advertising," 8Management Review , 75, 6, 1986, pp.27-31.
Ryans, John K, "It Is Too Soon to put a Tiger in Every Tank?" 8Columbia Journal of World Business , 4, March-April 1969, pp.69-75.
Terpstra, Vern, 8International Dimensions of Marketing , 3rd ed., Wadswo
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of Technology
Cambridge, Massachusetts
B.S. Computer Science
Grade Point Average: 3.64/4.0
Interests
Languages (fluent in French and Italian), marathon running, international travel. 1. 국문 이력서와의 차이
2. 이력서의 목적
3. 영문 이력서의 구성요소
4. 작성상의 주의점
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the press.
9. 영문 입사 의향서
New Concepts - Korea National Tourism Corporation
Representation Agreement
------------------------
We are offering our representation, public relations, marketing and sales services to Korea for an annual fee of US$38,000. This representation fee payable in quarte
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of International Business
Diploma in Export Management Course
Completed Subjects:
Accounting and Financial Management
Communications - Written
Principals of Marketing
Cultural Dynamics–International Business
20--~-- University of
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of Arts in Business Administration with a minor in psychology
Courses include Trade, International Trade, Marketing, Consumer Behavior, Market Research Methods, International Business Administration,Finance and Accounting, International Finance Market and Economics, etc.
EXPERIENCE
Jul. 97 - May.
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of Arts in Business Administration with a minor in psychology
Courses include Trade, International Trade, Marketing, Consumer Behavior, Market Research Methods, International Business Administration,Finance and Accounting, International Finance Market and Economics, etc.
EXPERIENCE
Jul. 97 - May.
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