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- 인터넷자료
http://www.apparelnews.co.kr
http://www.brandlove.com
http://www.ked.co.kr
http://www.kin.naver.com/open100
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private Labels, Harvard Business Review, May-June 1999.
Nandan, Shiva and Roger Dickinson (1994), Private Brands: Major Brand Perspective," Journal of Consumer Marketing, Vol.11.
- 인터넷자료
http://www.apparelnews.co.kr
http://www.brandlove.com
http://www.ked.co.kr
http://www.kin.naver.com/open100
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private Labels,” Harvard Business Review, May-June 1999, pp.123-125.
Nandan, Shiva and Roger Dickinson (1994), “Private Brands: Major Brand Perspective," Journal of Consumer Marketing, Vol.11, pp. 11-12.
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. Abstract.
Method : Ethnographic procedure.
Findings : Myriad meaning.
American girl brand meanings and the Marketer.
American girl brand meanings and the material enviroment.
American Girl Brand Meaning and Adult Women
American Girl Brand Meanings and Girls
Conclusions and Managerial I
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and Eastilck, 1988)
가치와 태도(attitude)간의 관계는 강하지만, 가치와 행동(behaviour)간의 관계는 약함
가치, 태도 그리고 행동의 관계는 또한 계층에 따른 가치-태도-행동 모델로서 표현됨 Abstract
Introduction
The theory of planned behavior(TPB)
Consumer
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